Venture Investments

When it makes sense for everyone involved, we exchange our services for equity. This is typically done on a part cash, part equity basis (just think of us as a value-adding angel investor). In select cases, we will also act as the design co-founder on a new venture.

Venture Studio in Sydney

Investing in your success

Couldn’t recommend UntilNow more — their expertise in product design, branding, and web has been game-changing for our business. They felt like part of our team, deeply invested in helping us refine and realise our vision.

Deeligence

Co-Founder

We are confident in the value we create

We are happy to put a portion of our fees at risk when working with a values-aligned company referred to us by a trusted partner or investor. We have a very simple and transparent approach. We trade part of the value of our services for equity in your company at your current valuation. We aim to only take a very small stake, with the goal of becoming a long-term partner in your success.

Results

3.4

total client value

950

raised by our clients

51.2

average value increase

Let’s collaborate

Let’s chat

What can we help you with?

We know startup life—because we’ve built our own. Our team came together in a startup, so we’ve lived the rollercoaster. We’ve seen the drag of bloated dev houses and the strain of big-agency price tags. Too often, that kind of overhead stalls or sinks great ideas. That’s why we back early-stage teams with high-impact design and tech. When there’s a strong fit, we’ll even roll up our sleeves and invest our time for equity. You bring the ambition, we’ll help build what’s next.

Learn more about us

Who you’ll work with

Fractional support from people who’ve done it before.

We bring together UntilNow team members and independent experts to offer high-impact, hands-on support.

Part Time

Advisory

Rob McCreery

Fractional Business Strategy

Helps clients set long-term strategy that will lead to success, whilst also managing the UntilNow business and helping it grow. Previously: Deloitte, Fusion Labs.

Part Time

Advisory

Ian Davis

Fractional COO/CEO ‘Wingman’/Growth Advisor

Helps founders and CEOs drive growth, innovation, and transformation across tech, media, telecom and education. Previously: Telstra, Kayo and Foxtel.

Part Time

Advisory

Kaga Bryan

Head of Brand

Helps clients build compelling brand and creative strategies. Previously: The Iconic, Publicis Groupe.

Part Time

Advisory

Tyler Wilchek

Fractional CMO

Helps clients grow through data-driven marketing and strategic leadership. Previously: The Iconic, BricX, BoozeBud, Montu.

Part Time

Advisory

Francesco de Chirico

Head of Design

Helps clients define and deliver high-impact product and design strategies. Previously: Airtasker, The Iconic, Campaign Monitor.

Part Time

Advisory

Simon Reynolds

Fractional CMO

Helps founders and scale marketplaces by embedding directly into early-stage teams. Previously: Airtasker, Vivian Health, Hatch.

Part Time

Advisory

Berty Bhuruth

Fractional Design and Product Lead

Helps clients define user-led product experiences and solve complex problems through thoughtful design. Previously: Honeywell, Canon.

Engagement

Custom

Tell us what you need and we will define the best approach based on your needs

Let’s chat

Why Choose a Project Engagement?

A project engagement suits work that can be scoped, priced, and delivered against a clear brief.
‍
You know what you need, we agree on what good looks like, and we build to it.
At UntilNow we run projects in two modes. Fixed scope projects cover defined deliverables such as websites, brand identities, design systems, and apps, where the outcome and timeline are locked in before we begin. Discovery projects cover strategy, positioning, and innovation work, where the answer emerges through research and iteration rather than a finished brief.
‍
Both give you a senior team focused on a single outcome, with clear milestones and a defined end point.

Two ways of working with us on projects

Fixed Scope

Suitable for teams shipping a website, brand identity, design system, or app, with the scope and timeline locked in upfront.

SUPPORT

We work as a senior team alongside yours, focused on a single outcome against a defined brief and timeline. Either to launch a new website, deliver a rebrand, build a design system, or ship a new app.

Ways of working

Detailed project plan with milestones
Fixed timeline and budget
Defined deliverables
Regular progress updates
Final handoff with documentation

Fixed Scope

Suitable for teams looking for strategy, positioning, discovery, or innovation work where the path needs to emerge through research and iteration.

SUPPORT

We embed a senior team into your strategic question, running research, testing concepts, and iterating until the answer becomes clear. You finish with a direction you can build on with confidence.

Ways of working

Discovery workshops
Strategic research & insights
Iterative concept development
Flexible scope adaptation
Recommendations & roadmap

Not sure which fits? Tell us where you're at and we'll shape the right engagement.

Learn More

What our clients say

The team at UntilNow were dedicated and passionate about their work and it showed in the final results.

Angeline Chang

Digital Multimedia & Communications

Arkeus

What our clients say

UntilNow completely relaunched the Linkby brand and gave us a creative blueprint that matched our global ambitions.

Chris Wirasinha

Co-Founder

Linkby

What our clients say

Working with UntilNow felt organic and like an extension of our team. We knew after the first meeting you understood us as founders, the problem we were solving and were without a doubt the right agency partner.

Carla Penn-Kahn

Co-Founder

ProfitPeak

What our clients say

Elena Tsalanidis

Co-Founder

What our clients say

Handle is a unique brand we’re truly proud of. It’s exhilarating to constantly hear from our customers and network how much they love and resonate with it.

Nathan Adler

Co-Founder

Handle

What our clients say

UntilNow helped us shape a product and brand that truly resonated with our vision. Their approach was both strategic and deeply creative—they pushed us to make brave decisions, and backed it up with design that’s intuitive, distinctive, and full of heart. We couldn’t have asked for better design partners.

Angela Liu

CEO & Co-Founder

KindiCover

What our clients say

The work UntilNow did added tens of millions of dollars to the value of our company.

David Solsky

Co-Founder

Envizi (acquired by IBM)

What our clients say

UntilNow has really helped us push a brand that stands out and differentiates. That’s why we are willing to say “we can take that leap forward”.

Kim Hansen

CEO & Co-Founder

Cake

What our clients say

It’s rare that you come across a standout group of talent people like the guys at UntilNow.

John Tabari

Co-Founder

Company not specified

What our clients say

As our principal product design partner, UntilNow have helped drive our greatest period of growth.

Tom Gallop

Head of Product Experience

Spriggy

What our clients say

UntilNow has masterfully crafted a visual identity for Kaiso that not only aligns with our vision, but also sets us apart in the marketplace.

Derek Sheen

Founder

Kaiso

What our clients say

Working with the UntilNow team has been a dream. Their dedication to going above and beyond have truly made them invaluable partners.

Simon Molner

Founder & CEO

Flagship

What our clients say

The team at UntilNow elevated our brand to world-class. We're already seeing the impact.

Pablo Seoane

CEO

Bigger

What our clients say

UntilNow picked the perfect name and crafted a visual identity that resonates with our audience.

Lauren Humphrey

Co-Founder

Tandem

What our clients say

The collaboration resulted in an authentic brand that embodies Chris O’Brien Lifehouse. We are delighted with the outcomes and believe our updated brand will raise awareness and build trust.

Shirin Amirbeaggi

Director of Marketing & Stakeholder Engagement

Chris O'Brien Lifehouse

What our clients say

We are extremely happy with the end result, I can't wait to see our new branding deployed on all our assets.

Mickael Roger

Co-Founder

PropHero

What our clients say

The team at UntilNow developed a strategic roadmap for our future and then delivered an incredible identity to convey this vision

Tyler Wilchek

GM of Marketing

Alternaleaf

What our clients say

We think our new brand is fantastic and we’re beyond impressed with the process and team at UntilNow

Yaniv Bernstein

Co-host

The Startup Podcast

What our clients say

They are very efficient and have strong expertise in their field. We won't hesitate to recommend their services to startups, scale ups and corporates.

Enguerrand Vidor

CEO

Sven

What our clients say

UntilNow nailed the brief. It was disruptive, innovative and exceptionally polished.

Tony Gruebner

Chief Marketing Officer

Pepperstone

What our clients say

They think holistically and have a meticulous eye for detail. The team is a mix of super talented designers, engineers and conceptual thinkers.

Carl Prins

CEO and Co-Founder

Pathzero

What our clients say

It was a highly collaborative process that enabled us to experiment with a wide variety of ideas and to incorporate findings quickly.

Yosuke Hall

Co-Founder

Carma

What our clients say

They showed a unique ability to put themselves in our users’ shoes and perceive how they might interact with our product with an incredible awareness of the engineering perspective.

Danny Sandler

Co-Founder

Contrax

What our clients say

The team took my scraps of a brief and intuitively knew what would resonate best with our audience.

Taryn Williams

Founder and CEO

Company not specified

What our clients say

UntilNow was able to bridge the gap between design and business, working closely with the team to help us break down complex UX problems and generate actionable insights.

Ricky Marcon

Co-Founder

Giggable

What our clients say

By taking the time to develop a genuine understanding of our business and where we want to go UntilNow have created a powerful new visual identity that has been transformative for our us.

Andy Williamson

CEO

BoozeBud

Let’s collaborate

Let’s chat

Who do we work with

Some of our clients

see all clients

From early-stage startups to ambitious scaleups, we partner with bold teams bringing transformative ideas to life. Each collaboration reflects our passion for crafting thoughtful, impactful solutions—whether it’s building memorable brands, designing seamless digital experiences, or solving complex challenges with clarity and purpose. Together, we create work that drives progress and leaves a lasting impression.

Engagement

Other ways of  working with us

Four ways to work with us, from one-off projects to embedded design partnerships. We'll shape the engagement around your stage, scope, and pace.

Projects

Suitable for short projects where the scope and team are well defined and the project can be accurately quantified end-to-end.

Fixed Scope

Websites, brand identities, design systems, and apps where the deliverables and timeline are locked in upfront.

Discovery

Strategy, positioning, and innovation work where the answer emerges through research and iteration, not a brief.

Learn more

Retainer

Ongoing support for your business. A full functioning design team dedicated to your company.

Fixed Scope

Websites, brand identities, design systems, and apps where the deliverables and timeline are locked in upfront.

Discovery

Strategy, positioning, and innovation work where the answer emerges through research and iteration, not a brief.

Learn more

Fractional

Suitable for founders that are either running fast, or have hit a snag, and need some senior support.

Fixed Scope

Websites, brand identities, design systems, and apps where the deliverables and timeline are locked in upfront.

Discovery

Strategy, positioning, and innovation work where the answer emerges through research and iteration, not a brief.

Learn more

Investing in your success

Venture Investments

Learn More

Project Based

Websites, brand identities, design systems, and apps where the deliverables and timeline are locked in upfront.

Fixed Scope

Websites, brand identities, design systems, and apps where the deliverables and timeline are locked in upfront.

Discovery

Strategy, positioning, and innovation work where the answer emerges through research and iteration, not a brief.

Not sure which fits? Tell us where you're at and we'll shape the right engagement.

Learn More

FAQs

Why work with a Sydney-based web design agency like UntilNow?

Local expertise matters. As a Sydney web design agency, we understand the local market while delivering global-standard design, branding, and development solutions.

Will you provide training and support on how to update my website?

Absolutely. We believe in empowering clients. Whether it’s CMS training or ongoing support, we ensure you’re confident managing and growing your digital presence.

Do you build AI-powered digital products and automation tools?

Yes. As an AI automation agency, we design AI-driven tools, digital products, and strategies that help businesses save time, reduce costs, and scale smarter.

Why do businesses invest in branding?

Branding builds trust, differentiation, and long-term growth. A strong brand identity ensures you stand out in competitive markets and connects your business with the right audience.

How should I approach UX design for my business?

Start with your users. Through UX audits, user testing, and journey mapping, we identify friction points and opportunities, then design solutions that make your product intuitive and effective.

Why is UX design so important?

Because great UX design improves engagement, conversion, and loyalty. A user-centred design approach ensures your customers have a seamless journey – making them more likely to stay, return, and recommend.

What industries and businesses do you typically work with?

We work with startups, scaleups, and ambitious organisations across tech, finance, health, and consumer products – anyone ready to scale with the right design and development partner.

How long does it usually take to design and build a website or app?

Timelines depend on project scope, but a typical website development project takes 6–10 weeks, while apps may take longer depending on complexity. We always start with clear milestones and regular updates.

Why should you choose UntilNow as your web design, branding, and UX/UI partner?

Because we bring strategy and execution together. Unlike other creative agencies, we partner with you from idea validation to launch, ensuring every step drives measurable growth.

How do you ensure a scalable codebase?

We follow best practices, use modular components, and optimise performance for long-term growth.

Can you integrate with an existing development team?

Yes! We collaborate with internal and external dev teams to ensure a smooth handoff.

What technologies do you work with?

We specialise in modern frameworks like React, Next.js, and Webflow, among others.

How do you measure success?

We work with a selection of trusted partners to track engagement, conversion rates, and audience growth to refine strategies over time.

Do you offer content creation services?

Yes, we create branded content, from social media visuals to campaigns to long-form storytelling.

What platforms do you focus on for audience growth?

We can tailor strategies for websites, social media, email marketing, and community engagement.

Can you help with redesigning an existing product?

Yes! We can refine your existing product’s UX/UI to improve usability and engagement. This is often where we can add the most value.

How do you ensure great user experience (UX)?

We conduct user research, usability testing, and iterative design to optimise user journeys.

Do you design for web, mobile, or both?

We design for web apps, mobile apps, and multi-platform experiences. Whatever you need!

Can you help with deciding what to design/build?

Yes. This is one of our core value adds. We have been there and done it multiple times. We can help you decide what is going to have the biggest impact at each stage of your journey.

Can you refresh an existing brand?

Absolutely! We specialise in evolving brands while preserving their core identity.

How long does the branding process take?

Most branding projects take 6–8 weeks, depending on scope and complexity.

What if I want to keep part of my brand and change the rest?

Not a problem. We can refine and modernise specific elements while maintaining the others

What’s included in your brand-building services?

We create brand strategy, naming, visual identity, messaging, and guidelines to ensure a cohesive brand experience.

Do you offer service-for-equity to everyone?

Not every business is a good candidate for a variety of reasons. We work with a select number of companies each year when it makes sense for everyone involved.

How much equity do you take?

Very little. We simply convert our discount on fees into equity at the current valuation. Typically this converts at less than 1% equity.

How do you choose which startups to invest in?

We look for innovative ideas, strong founding teams, and alignment with our expertise in brand and product design. We also highly value introductions from our trusted partners.

What is a venture studio?

It can mean different things. In our case, it means that when it makes sense for everyone involved, we provide a portion of our services in exchange for equity.

How does fractional differ from a retainer?

Fractional services focus on leadership and strategy, while retainers are more execution-based.

How is a fractional engagement structured?

We work with you for a set number of hours per week, integrating into your team like an internal hire.

Who is fractional design best suited for?

Startups and growing businesses that need expert design leadership but aren’t ready to hire full-time.

What is a fractional design service?

We act as your part-time design advisor, providing strategic and executional support without the cost of hiring in-house.

What is the minimum retainer commitment?

Our minimum commitment is three months to ensure we deliver meaningful impact.

Can I adjust the scope each month?

Yes, we can shift priorities based on your evolving needs.

When does a project make sense?

When the outcome and deliverables are well defined. When it is a bit more ambiguous, a retainer can be a better option.

How long does a typical project take?

Timelines vary depending on scope, but most projects take between 4 to 12 weeks.

Do you provide post-launch support?

Yes, we can offer ongoing support to refine and optimise your product after launch if needed.

What is a design retainer, and how does it work?

A retainer gives you access to our team on an ongoing basis for a set number of days per month.

What are the benefits of a retainer vs. a project?

A retainer provides flexibility, continuous improvements, and a dedicated team that understands your brand and product.

How we do it

Startup pace

You want to move fast. So do we. We operate as a nimble, high-powered team working hand-in-hand with early-stage founders. We know your world and understand the tradeoffs. We help you to prioritise design tasks to have the greatest impact.

Shared tools and face-2-face interactions

Right from the project kick-off, we'll establish a working rhythm that matches the needs of your team using common tools like Figma and Slack.

Sydney-based, globally powered

We have built an incredible network of incredibly talented designers and thinkers - both locally and globally. Each person in team is hand-selected based on expertise and project chemistry to bring your product vision to life.

Business Goals

We’re allergic to agency overhead, bureaucracy, and process. We evaluate our work based on business results, not industry awards. We’re proud of the growth we’ve helped create.

Highly collaborative

Expect stand-ups, shared tools, workshops and ceremonies to keep you in the loop. We’ll involve you as much as you’d like to be involved this also extends towards any advisors, or others who you would like to bring along on the journey. 

Strategy with execution

Exploring the right questions is as important speed of delivery. We seek to understand the problem you aim to solve, and how design is best leverage to boost business impact. This informs how we build the product now to efficiently achieve your future goals.

Case Studies

view all

Arkeus

A website built with the same precision as the technology it sells.

Deeligence

Harnessing AI to streamline how law firms provide due diligence.

Sven

Taking the pain out of temporary work

Venture Investments

Investing in your success

Results

Let’s collaborate

Fractional support from people who’ve done it before.

We bring together UntilNow team members and independent experts to offer high-impact, hands-on support.

Custom

Two ways of working with us on projects

Fixed Scope

Fixed Scope

Not sure which fits? Tell us where you're at and we'll shape the right engagement.

What our clients say

What our clients say

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Let’s collaborate

Some of our clients

Other ways of working with us

Projects

Fixed Scope

Discovery

Retainer

Fixed Scope

Discovery

Fractional

Fixed Scope

Discovery

Venture Investments

Project Based

Fixed Scope

Discovery

Not sure which fits? Tell us where you're at and we'll shape the right engagement.

FAQs

Startup pace

Shared tools and face-2-face interactions

Sydney-based, globally powered

Business Goals

Highly collaborative

Strategy with execution

Case Studies

Recent News

Two ways of working with us on projects

Other ways of  working with us