Copywriting

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UntilNow has really helped us push a brand that stands out and differentiates. That’s why we are willing to say “we can take that leap forward”.
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Kim Hansen

CEO & Co-Founder

Cake

Copywriting
UntilNow's writers partner with brand, product, and marketing teams to craft copy with a clear point of view. From brand messaging frameworks to long-form editorial and ad copy, we make sure what you say is worth hearing.
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What we offer

Our Copywriting Services

Great copy starts with a clear idea and a consistent voice. We build both, then apply them across every surface a reader actually meets.

  • Editorial Content – Long-form content and editorial writing that positions your brand as a voice worth listening to.
  • Long-form Content – In-depth articles, guides, and whitepapers that educate, persuade, and build authority.
  • Product Marketing – Product-focused copy and positioning that translates features into real customer value.
  • Brand Messaging Frameworks – Structured messaging architecture, from positioning and pillars through to proof points and voice.
  • Ad Copywriting – Persuasive headlines and body copy built to earn clicks, opens, and conversions.
  • Voice and Tone Systems – Practical tone of voice guides with examples your whole team can actually apply.

How we do it?

Benefits of Professional Copywriting

Good copy sharpens strategy, supports design, and compounds over time. We write it that way.

  • Clarity Before Clever – We start with a clear message, then make it memorable, not the other way around.
  • Consistency at Scale – Messaging frameworks and voice systems keep every team on-brand without slowing them down.
  • Measurable Performance – Copy for ads, email, and landing pages designed, tested, and iterated against clear metrics.

Writers Embedded in Design – Our writers work alongside designers and strategists, so copy and craft reinforce each other instead of arriving late.

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FAQs

Copywriting Services

What kinds of copywriting do you offer?
Brand messaging, web and landing page copy, editorial and long-form content, ad and performance copy, product marketing, email, and voice and tone systems.
How do you approach brand voice?
We research your audience, competitors, and founders, then develop a voice framework — principles, dos and don'ts, and worked examples — your team can actually use.
Can you write for our specific industry?
Yes. We work across tech, finance, healthcare, retail, and B2B, and we invest in research up-front so category nuance lands.
How long does a copywriting project take?
Focused projects (landing pages, campaign copy) typically run 1–3 weeks. Messaging frameworks and major website copy projects run 4–8 weeks.
Do you pair copywriting with design?
Yes. Most of our copy work is done alongside design so the finished page, deck, or campaign reads and looks like one considered piece.
Can you audit and rewrite our existing website copy?
Absolutely. We audit structure, message, tone, and SEO, then prioritise rewrites by impact on audience and business goals.
Do you optimise copy for SEO?
Yes. We write with search intent, keyword research, and on-page SEO best practice — without letting SEO flatten the voice.
Do you offer ongoing copywriting support?
Yes. We retain capacity for ongoing blog, email, social, and campaign copy for teams that need a trusted writing partner.

Results

Metrics
that matter

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Work

Copywriting Services

August 25, 2025
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ProfitPeak brand identity and mascot design by UntilNow — retail SaaS
Works

ProfitPeak

October 30, 2025
Taking a specialised retail SaaS to lofty new heights through bold brand identity.

Testimonial

In their words

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The team at UntilNow quickly understood what we were trying to create with Contrax. They showed a unique ability to put themselves in our users’ shoes and perceive how they might interact with our product. Not only that, but they also have an incredible awareness of the engineering perspective and as a result, produce designs that are practical and efficient to build. They love a challenge and work well in an agile environment. They are responsive and proactive and continue to add incredible value to our business
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Danny Sandler

Co-Founder

Contrax

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We can help you with ....
Brand, editorial, product marketing, and ad copy with a clear point of view. Words designed to work harder, paired with design from the start.
Results
A flexible CMS the Arkeus team runs themselves, publishing news and roles without a developer.
A full redesign, rebuild and CMS the team runs themselves, at the pace a fast-scaling company needs.
A$
A Series A led by QIC Ventures and R+ VC to take Arkeus global. We built the website behind the new chapter.
Star rating up form 2.5
Growth in e-commerce in 3 years
4x
Growth in e-commerce in 3 years
Metrics that matter
A creative web design partner you can trust
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Results
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The collaboration resulted in an authentic brand that embodies Chris O’Brien Lifehouse. We are delighted with the outcomes and believe our updated brand will raise awareness and build trust.
Speed up competitor analysis and market research
Speed up competitor analysis and market research
Speed up competitor analysis and market research
Types of engagement

How do we work?

We offer a range of strategy, design and executional services which can be employed together in a large innovation programme, or as individual assignments.  We’ll tailor each project to your unique needs and will always be available to offer the guidance and support required to meet each new objective.

*Estimation are in US Dollars and are subject of revision yearly.

Engagement

Projects

Suitable for short projects where the scope and team are well defined and the project can be accurately quantified end-to-end.

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Product Building
4 to 12 weeks
Brand Building
4 to 12 weeks
Audience Building
4 to 12 weeks
Code Building
8 to 12 weeks
Starting at
$18K
/Month*
Min of 3 Months
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Engagement

Retainer

Ongoing support for your business. A full functioning design team dedicated to your company.

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Part Time
2.5 days per week
Full Time
4 to 5 days a week
Starting at
$18K
/Month*
Min of 3 Months
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Engagement

Fractional

Suitable for founders that are either running fast, or have hit a snag, and need some senior support.

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Part Time
1 to 2.5 days a week
Advisory
2 to 4 hours a week
Starting at
$2.5k
/Month*
Min of 3 Months
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Investing in your success

Venture Investments

When it makes sense for everyone involved, we exchange our services for equity. This is typically done on a part cash, part equity basis (just think of us as a value-adding angel investor). In select cases, we will also act as the design co-founder on a new venture.

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Project Based

Suitable for short projects where the scope and team are well defined and the project can be accurately quantified end-to-end.

Retainer-based

Suitable for projects where the scope is subject to change and/or where resources are needed on an ongoing basis.

Co-Creation

Suitable for studios, investors or companies that need a design co-founder to launch a new venture.

Results
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Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
2
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
3
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
4
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
5
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
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FAQs

Branding, Web Design & UX/UI Agency

Why should you choose UntilNow as your web design, branding, and UX/UI partner?

Because we bring strategy and execution together. Unlike other creative agencies, we partner with you from idea validation to launch, ensuring every step drives measurable growth.

How long does it usually take to design and build a website or app?

Timelines depend on project scope, but a typical website development project takes 6–10 weeks, while apps may take longer depending on complexity. We always start with clear milestones and regular updates.

What industries and businesses do you typically work with?

We work with startups, scaleups, and ambitious organisations across tech, finance, health, and consumer products – anyone ready to scale with the right design and development partner.

Why is UX design so important?

Because great UX design improves engagement, conversion, and loyalty. A user-centred design approach ensures your customers have a seamless journey – making them more likely to stay, return, and recommend.

How should I approach UX design for my business?

Start with your users. Through UX audits, user testing, and journey mapping, we identify friction points and opportunities, then design solutions that make your product intuitive and effective.

Why do businesses invest in branding?

Branding builds trust, differentiation, and long-term growth. A strong brand identity ensures you stand out in competitive markets and connects your business with the right audience.

Do you build AI-powered digital products and automation tools?

Yes. As an AI automation agency, we design AI-driven tools, digital products, and strategies that help businesses save time, reduce costs, and scale smarter.

Will you provide training and support on how to update my website?

Absolutely. We believe in empowering clients. Whether it’s CMS training or ongoing support, we ensure you’re confident managing and growing your digital presence.

Why work with a Sydney-based web design agency like UntilNow?

Local expertise matters. As a Sydney web design agency, we understand the local market while delivering global-standard design, branding, and development solutions.

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