01.
Seeing through the fog
ProfitPeak provided customer demo call recordings, onboarding transcripts and product walkthroughs to support strategic immersion. We analysed competitors (as we always do) but went beyond that, looking deep into the mindsets of founders, marketers, buyers and performance agencies. The dynamics revealed a bold truth: no one had the experience, insight and capability that ProfitPeak did. Time to craft that into a succinct and clearly differentiated position.
ProfitPeak's strongest communication elements were synthesised into a category-leading messaging framework, complete with audience profiles, personality and voice guides. Now we were ready to bring it to life.
02.
A mountain of opportunity
ProfitPeak is a trusted guide, much like a sherpa taking retailers through the fog and climbing higher. And whilst we didn't dwell on mountain metaphors too much, it was clear ProfitPeak was a critical tool on the path to profit. We decided that they needed an incredible mascot. One that was versatile, dynamic, unique and could support everything from marketing comms and onboarding right through to product features, events and conferences.
Everything else was just as fastidiously designed: custom wordmark, curated typeface set, custom iconography and gradients inspired by the transitions of light across mountain ranges. The resulting identity is an optimistic, confident and refreshing counter to the blue and white world of ecommerce SaaS tools.
The mascot became a body of work in its own right, with meticulous guidelines specifying everything from the upward trending peaks to the rotation of the head.
03.
Launching on the world stage
To support delivery, UntilNow designed and delivered a brand new website, presentation templates, LinkedIn banners and collateral including socks, hoodies and a claw machine. We're excited to see the capability, dynamism and potential of ProfitPeak truly reflected in a confident, empowering and bold brand.
