Brand guidelines

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Handle is a unique brand we’re truly proud of. It’s exhilarating to constantly hear from our customers and network how much they love and resonate with it.
Handle

Nathan Adler

Co-Founder

Handle

Brand guidelines
Most brand books gather dust. UntilNow designs guidelines built to be used, from the strategic foundation through to logo systems, colour, typography, illustration, motion, and tone of voice, delivered as a static brand book, a digital brand portal, or both. We design guidelines as the starting point for rollout, not the deliverable that ends the project.
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What we offer

Our Brand Guidelines Services

We design brand guidelines as a working tool, not a museum piece. The goal is a system your team, agencies, and partners can apply confidently, with enough structure to stay consistent and enough flex to keep evolving.

  • Brand Books - Comprehensive brand guidelines documents covering strategy, identity, voice, and application, designed for the people who'll actually use them.
  • Digital Brand Portals - Living brand portals built for teams that need to reference, download, and update guidelines daily, with version control and asset management built in.
  • Brand Style Guides - Focused style guides for businesses that need quick reference rules across logo, colour, typography, and basic application.
  • Guidelines Audits - Audits of existing brand guidelines to identify gaps, inconsistencies, and the friction stopping your team from using them.
  • Guidelines Updates - Refreshing existing brand books and portals to reflect brand evolution, new sub brands, or new application contexts.
  • Governance Frameworks - Decision frameworks, exception handling, and review processes so the brand stays coherent as it scales across teams and markets.

How we do it?

Benefits of Working with a Brand Guidelines Agency

Good guidelines do real work. They speed up decisions, reduce review cycles, and keep the brand recognisable as the team and the work scale.

  • Designed to Be Used - We build guidelines around the way your team actually works, with practical examples, do's and don'ts, and ready to apply assets.
  • Scales With the Brand - Systems built to handle new products, sub brands, regions, and channels without falling apart at the seams.
  • Reduces Review Friction - Clear rules and worked examples cut down the back and forth on every piece of work, from social posts to investor decks.

Static or Digital - Delivered as a polished PDF brand book, a digital brand portal with asset management, or both. We help you pick the right format for your team.

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FAQs

Brand Guidelines Services

What goes in a brand guidelines document?
A typical brand guidelines document covers brand strategy and positioning, logo system and usage rules, colour palette, typography, photography and illustration style, iconography, tone of voice, and worked application examples across web, social, print, and product. Larger systems also include motion, sub brand architecture, and governance frameworks.
How long does a brand guidelines project take?
A focused brand book runs 4 to 6 weeks once the underlying identity is settled. Comprehensive guidelines covering strategy, voice, motion, and digital portal delivery typically run 8 to 12 weeks. Updates to existing guidelines can move faster depending on scope.
Do we get a static PDF or a digital portal?
Both options are on the table. A static PDF brand book works well for businesses with smaller teams, occasional reference needs, or partner sharing. Digital brand portals are better for teams that update assets regularly, manage multiple sub brands, or need version control and asset downloads at scale.
Can you update our existing brand guidelines?
Yes. We frequently refresh and extend existing guidelines, adding new components, evolving the system as the brand grows, or rebuilding the document around how your team actually uses it. We'll start with an audit to identify what's working and what's getting in the way.
What if our brand evolves after launch?
Brands always evolve. We design guidelines to flex without breaking, with structured ways to add new sub brands, new applications, and new contexts. Many clients work with us on retainer for quarterly or annual guideline updates as the business grows.
Do you build the guidelines after we already have a logo and identity?
Often, yes. We document existing identity systems, codify the rules, and build the guidelines around them. If gaps surface during the documentation process, like missing colours, undefined illustration style, or inconsistent typography, we can extend the system to close them.
Who needs to be involved from our side?
A core group of 2 to 3 stakeholders works best, usually a brand or marketing lead and someone close to how the brand gets applied day to day. For digital portal projects, including someone from ops or IT helps with platform decisions, access management, and asset handover.
Can you help us roll out the guidelines internally?
Yes. We run launch sessions for marketing, design, and exec teams, build internal training materials, and can support the first wave of brand application work after launch. Pairing guidelines with brand rollout services tends to produce the best adoption rates.

Results

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Work

Brand Guidelines Services

April 30, 2024
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Kaiso Construction Compliance
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Kaiso

April 4, 2025
ISO compliance never felt (and looked) so good
July 12, 2023
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Prophero
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Brand identity development for a proptech startup
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The Start up Podcast Radio
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Refreshing the identity of the startup scene’s most insightful podcast

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In their words

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The collaboration resulted in an authentic brand that embodies Chris O’Brien Lifehouse. We are delighted with the outcomes and believe our updated brand will raise awareness, build trust, and make a positive impact in the community.
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Shirin Amirbeaggi

Director of Marketing & Stakeholder Engagement

Chris O'Brien Lifehouse

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Practical brand books and digital portals designed to be used, not shelved. Systems that align teams, agencies, and partners around one consistent brand.
Results
A flexible CMS the Arkeus team runs themselves, publishing news and roles without a developer.
A full redesign, rebuild and CMS the team runs themselves, at the pace a fast-scaling company needs.
A$
A Series A led by QIC Ventures and R+ VC to take Arkeus global. We built the website behind the new chapter.
Star rating up form 2.5
Growth in e-commerce in 3 years
4x
Growth in e-commerce in 3 years
Metrics that matter
A creative web design partner you can trust
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The collaboration resulted in an authentic brand that embodies Chris O’Brien Lifehouse. We are delighted with the outcomes and believe our updated brand will raise awareness and build trust.
Speed up competitor analysis and market research
Speed up competitor analysis and market research
Speed up competitor analysis and market research
Types of engagement

How do we work?

We offer a range of strategy, design and executional services which can be employed together in a large innovation programme, or as individual assignments.  We’ll tailor each project to your unique needs and will always be available to offer the guidance and support required to meet each new objective.

*Estimation are in US Dollars and are subject of revision yearly.

Engagement

Projects

Suitable for short projects where the scope and team are well defined and the project can be accurately quantified end-to-end.

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Product Building
4 to 12 weeks
Brand Building
4 to 12 weeks
Audience Building
4 to 12 weeks
Code Building
8 to 12 weeks
Starting at
$18K
/Month*
Min of 3 Months
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Engagement

Retainer

Ongoing support for your business. A full functioning design team dedicated to your company.

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Part Time
2.5 days per week
Full Time
4 to 5 days a week
Starting at
$18K
/Month*
Min of 3 Months
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Engagement

Fractional

Suitable for founders that are either running fast, or have hit a snag, and need some senior support.

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Part Time
1 to 2.5 days a week
Advisory
2 to 4 hours a week
Starting at
$2.5k
/Month*
Min of 3 Months
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Investing in your success

Venture Investments

When it makes sense for everyone involved, we exchange our services for equity. This is typically done on a part cash, part equity basis (just think of us as a value-adding angel investor). In select cases, we will also act as the design co-founder on a new venture.

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Project Based

Suitable for short projects where the scope and team are well defined and the project can be accurately quantified end-to-end.

Retainer-based

Suitable for projects where the scope is subject to change and/or where resources are needed on an ongoing basis.

Co-Creation

Suitable for studios, investors or companies that need a design co-founder to launch a new venture.

Results
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Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
2
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
3
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
4
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
5
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
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FAQs

Branding, Web Design & UX/UI Agency

Why should you choose UntilNow as your web design, branding, and UX/UI partner?

Because we bring strategy and execution together. Unlike other creative agencies, we partner with you from idea validation to launch, ensuring every step drives measurable growth.

How long does it usually take to design and build a website or app?

Timelines depend on project scope, but a typical website development project takes 6–10 weeks, while apps may take longer depending on complexity. We always start with clear milestones and regular updates.

What industries and businesses do you typically work with?

We work with startups, scaleups, and ambitious organisations across tech, finance, health, and consumer products – anyone ready to scale with the right design and development partner.

Why is UX design so important?

Because great UX design improves engagement, conversion, and loyalty. A user-centred design approach ensures your customers have a seamless journey – making them more likely to stay, return, and recommend.

How should I approach UX design for my business?

Start with your users. Through UX audits, user testing, and journey mapping, we identify friction points and opportunities, then design solutions that make your product intuitive and effective.

Why do businesses invest in branding?

Branding builds trust, differentiation, and long-term growth. A strong brand identity ensures you stand out in competitive markets and connects your business with the right audience.

Do you build AI-powered digital products and automation tools?

Yes. As an AI automation agency, we design AI-driven tools, digital products, and strategies that help businesses save time, reduce costs, and scale smarter.

Will you provide training and support on how to update my website?

Absolutely. We believe in empowering clients. Whether it’s CMS training or ongoing support, we ensure you’re confident managing and growing your digital presence.

Why work with a Sydney-based web design agency like UntilNow?

Local expertise matters. As a Sydney web design agency, we understand the local market while delivering global-standard design, branding, and development solutions.

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