User Research Agency

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Couldn’t recommend UntilNow more — their expertise in product design, branding, and web has been game-changing for our business. They felt like part of our team, deeply invested in helping us refine and realise our vision.
Deeligence

Elena Tsalanidis

Co-Founder

User Research Agency
At UntilNow, we uncover how people think, feel, and behave to create digital experiences that truly connect. Our user research studio combines qualitative and quantitative insights to remove guesswork, reduce risk, and inform smarter design decisions. Through usability testing, audience analysis, and behavioural research, we help you build products that are not only functional but deeply human.
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What we offer

Our User Research Services

We help brands and teams make informed decisions at every stage of design and product development. Whether validating concepts, improving UX flows, or understanding user motivations, our research uncovers insights that drive measurable impact.

  • User Interviews & Discovery Research – Understand your audience on a deeper level through structured conversations that reveal needs, pain points, and expectations.
  • Usability Testing & Journey Mapping – Identify friction points in real time by observing users as they navigate your product or prototype.
  • UX Audits & Heuristic Reviews – Evaluate design performance and uncover areas for improvement through expert UX analysis and benchmarking.
  • Customer Personas & Segmentation – Transform data into actionable personas that guide product, design, and marketing decisions.
  • Information Architecture & Card Sorting – Optimise site and app structures by testing how users find and organise information.
  • Tree Testing & Prototype Validation – Test early-stage designs to validate structure, content, and interaction before development.

A/B Testing & Data-Driven Optimisation – Measure user preferences and validate design hypotheses through evidence-based experiments.

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FAQs

User Research Agency

How does UntilNow conduct user research?
We use a mix of qualitative and quantitative methods, including interviews, usability tests, surveys, and analytics, to understand user behaviour and motivations.
What methods do you use to gather user insights?
Depending on the project, we may use in-depth interviews, journey mapping, A/B testing, card sorting, and UX audits to build a full picture of user experience.
Can user research be done remotely or online?
Yes. We conduct both in-person and remote studies using digital tools to reach participants across Australia and beyond.
Do you provide user research reports and recommendations?
Absolutely. We deliver clear, visual reports that include actionable insights, prioritised recommendations, and opportunities for improvement.
How long does a typical user research project take?
Most projects take between two and six weeks depending on complexity, participant recruitment, and research depth.

Results

Metrics
that matter

4.5
We supported Found with customer research that developed a brand identity that connected with users.
90
days
We worked closely and collaboratively with the Carma team to deliver an MVP within 90 days.
80
%
More users started to meaningfully engage with Vouch after our project with them.

Work

User Research Agency

April 30, 2025
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Deeligence brand identity by UntilNow — AI due diligence platform for law firms
Works

Deeligence

April 16, 2025
Harnessing AI to streamline how law firms provide due diligence.
November 13, 2023
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Tandem
Works

Tandem

April 5, 2025
Taking the hard work out of team work
February 27, 2022
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Mirvac Property Live to rent
Works

Mirvac

November 1, 2022
Community within arm’s reach; developing Mirvac’s first app for build-to-rent residents

Testimonial

In their words

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I can only say good things about UntilNow. They are very efficient and have strong expertise in their field. We won't hesitate to recommend their services to startups, scale ups and corporates.
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Enguerrand Vidor

CEO

Sven

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We can help you with ....
Make every design decision backed by insight. UntilNow is a user research studio in Australia specialising in usability testing, audience analysis, and data-driven UX research that shapes high-impact, user-centred digital products.
Results
A flexible CMS the Arkeus team runs themselves, publishing news and roles without a developer.
A full redesign, rebuild and CMS the team runs themselves, at the pace a fast-scaling company needs.
A$
A Series A led by QIC Ventures and R+ VC to take Arkeus global. We built the website behind the new chapter.
Star rating up form 2.5
Growth in e-commerce in 3 years
4x
Growth in e-commerce in 3 years
Metrics that matter
A creative web design partner you can trust
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The collaboration resulted in an authentic brand that embodies Chris O’Brien Lifehouse. We are delighted with the outcomes and believe our updated brand will raise awareness and build trust.
Speed up competitor analysis and market research
Speed up competitor analysis and market research
Speed up competitor analysis and market research
Types of engagement

How do we work?

We offer a range of strategy, design and executional services which can be employed together in a large innovation programme, or as individual assignments.  We’ll tailor each project to your unique needs and will always be available to offer the guidance and support required to meet each new objective.

*Estimation are in US Dollars and are subject of revision yearly.

Engagement

Projects

Suitable for short projects where the scope and team are well defined and the project can be accurately quantified end-to-end.

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Product Building
4 to 12 weeks
Brand Building
4 to 12 weeks
Audience Building
4 to 12 weeks
Code Building
8 to 12 weeks
Starting at
$18K
/Month*
Min of 3 Months
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Engagement

Retainer

Ongoing support for your business. A full functioning design team dedicated to your company.

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Part Time
2.5 days per week
Full Time
4 to 5 days a week
Starting at
$18K
/Month*
Min of 3 Months
Learn More
Engagement

Fractional

Suitable for founders that are either running fast, or have hit a snag, and need some senior support.

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Part Time
1 to 2.5 days a week
Advisory
2 to 4 hours a week
Starting at
$2.5k
/Month*
Min of 3 Months
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Investing in your success

Venture Investments

When it makes sense for everyone involved, we exchange our services for equity. This is typically done on a part cash, part equity basis (just think of us as a value-adding angel investor). In select cases, we will also act as the design co-founder on a new venture.

Learn more
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Project Based

Suitable for short projects where the scope and team are well defined and the project can be accurately quantified end-to-end.

Retainer-based

Suitable for projects where the scope is subject to change and/or where resources are needed on an ongoing basis.

Co-Creation

Suitable for studios, investors or companies that need a design co-founder to launch a new venture.

Results
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Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
2
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
3
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
4
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
5
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
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FAQs

Branding, Web Design & UX/UI Agency

Why should you choose UntilNow as your web design, branding, and UX/UI partner?

Because we bring strategy and execution together. Unlike other creative agencies, we partner with you from idea validation to launch, ensuring every step drives measurable growth.

How long does it usually take to design and build a website or app?

Timelines depend on project scope, but a typical website development project takes 6–10 weeks, while apps may take longer depending on complexity. We always start with clear milestones and regular updates.

What industries and businesses do you typically work with?

We work with startups, scaleups, and ambitious organisations across tech, finance, health, and consumer products – anyone ready to scale with the right design and development partner.

Why is UX design so important?

Because great UX design improves engagement, conversion, and loyalty. A user-centred design approach ensures your customers have a seamless journey – making them more likely to stay, return, and recommend.

How should I approach UX design for my business?

Start with your users. Through UX audits, user testing, and journey mapping, we identify friction points and opportunities, then design solutions that make your product intuitive and effective.

Why do businesses invest in branding?

Branding builds trust, differentiation, and long-term growth. A strong brand identity ensures you stand out in competitive markets and connects your business with the right audience.

Do you build AI-powered digital products and automation tools?

Yes. As an AI automation agency, we design AI-driven tools, digital products, and strategies that help businesses save time, reduce costs, and scale smarter.

Will you provide training and support on how to update my website?

Absolutely. We believe in empowering clients. Whether it’s CMS training or ongoing support, we ensure you’re confident managing and growing your digital presence.

Why work with a Sydney-based web design agency like UntilNow?

Local expertise matters. As a Sydney web design agency, we understand the local market while delivering global-standard design, branding, and development solutions.

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