Brand Strategy

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The collaboration resulted in an authentic brand that embodies Chris O’Brien Lifehouse. We are delighted with the outcomes and believe our updated brand will raise awareness, build trust, and make a positive impact in the community.
Chris O'Brien

Shirin Amirbeaggi

Director of Marketing & Stakeholder Engagement

Chris O'Brien Lifehouse

Brand Strategy
Most brand strategy decks die in a Drive folder. We design ours not to. UntilNow partners with founders, marketing leaders, and exec teams to define positioning, architecture, and messaging in formats built for execution, with sharp deliverables your team can act on Monday morning.
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What we offer

Our Brand Strategy Services

We run brand strategy as a partnership with the people who'll have to live with the output. That means tight engagements, sharp deliverables, and frameworks your team can keep using once we leave.

  • Strategy Sprints - Focused 2 to 3 week engagements to crack a specific positioning, messaging, or architecture problem fast.
  • Full Strategy Engagements - End to end brand strategy from discovery through activation, typically 8 to 12 weeks for growth stage and mid market businesses.
  • Fractional Brand Strategy - Embedded senior strategy support on retainer for in-house marketing teams that need consistent strategic horsepower without the full time hire.
  • Brand Architecture - Master brand, sub brand, and product brand structures designed to scale with your portfolio without confusing the market.
  • Repositioning - When the category, the audience, or the business has moved, we run focused repositioning to bring the brand back into line with where you actually compete.
  • Strategy Activation - Playbooks, decision frameworks, and one page briefs designed for everyday use across marketing, sales, product, and exec teams.

How do we do it?

Benefits of Working with a Brand Strategy Agency

Brand strategy is only valuable if it travels. We design ours to move from boardroom to backlog without losing its edge.

  • Decisions, Not Decks - Every engagement produces something specific your team can act on, from positioning briefs to messaging frameworks to architecture maps.
  • Designed to Be Used - Outputs are built for marketing, sales, product, and exec teams to keep using long after the engagement ends, not just for the launch presentation.
  • Bridge to Execution - Because we also design and build, our strategy threads cleanly into identity, web, product, and campaign delivery without translation loss.
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FAQs

Brand Strategy Services

What is brand strategy?
Brand strategy defines who you are as a business, who you serve, and what makes you different. It articulates your positioning, audience, value proposition, and the messaging architecture every team uses to talk about the company. Done well, it shapes product, marketing, and hiring decisions, not just the homepage.
What's the difference between brand strategy and brand positioning?
Positioning is one piece of brand strategy. It defines your competitive stance, the category you compete in, who you serve, and how you're different. Brand strategy is the broader system that includes positioning plus audience definition, value proposition, messaging architecture, brand architecture, and activation guidance.
How long does a brand strategy engagement take?
Strategy sprints run 2 to 3 weeks for a focused problem like a launch positioning or messaging refresh. Full engagements typically run 8 to 12 weeks and cover discovery, positioning, architecture, and messaging. Enterprise scope with multiple business units or audiences can extend further.
Can we do this in a sprint?
Yes, when the question is well defined. Sprint formats work best for focused problems like a launch position, a messaging gap, or an architecture decision. They're less suited to full repositioning or first time strategy work where discovery needs more breathing room.
Do you offer fractional brand strategy?
Yes. Fractional engagements give in-house marketing teams senior strategic capacity on retainer, embedded into your operating rhythm. It works well for businesses that need consistent strategic input but aren't ready to hire a full time brand lead.
What if we already have a strategy?
We start by interrogating it. Often the issue isn't that the strategy is wrong, it's that it's not specific, not actionable, or not being applied consistently. We can pressure test what exists, identify the gaps, and sharpen rather than start from scratch.
Who do we need on our side for this to work?
A core group of 3 to 5 stakeholders, usually founders or leadership, marketing lead, and someone close to product or sales. Customer interviews are part of discovery for most engagements. Broader involvement comes during activation when the strategy gets rolled out across teams.
What deliverables do we walk away with?
A documented strategy framework covering positioning, audience, value proposition, and messaging architecture, plus a one page strategic brief built for everyday use. For larger engagements we also deliver brand architecture maps, audience playbooks, and example messaging across key contexts.

Results

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that matter

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In their words

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UntilNow picked the perfect name and crafted a visual identity that resonates with our audience.
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Lauren Humphrey

Co-Founder

Tandem

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We can help you with ....
We offer a range of strategy, design and executional services which can be employed together in a large innovation programme, or as individual assignments. You can work with us to...
Results
A flexible CMS the Arkeus team runs themselves, publishing news and roles without a developer.
A full redesign, rebuild and CMS the team runs themselves, at the pace a fast-scaling company needs.
A$
A Series A led by QIC Ventures and R+ VC to take Arkeus global. We built the website behind the new chapter.
Star rating up form 2.5
Growth in e-commerce in 3 years
4x
Growth in e-commerce in 3 years
Metrics that matter
A creative web design partner you can trust
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The collaboration resulted in an authentic brand that embodies Chris O’Brien Lifehouse. We are delighted with the outcomes and believe our updated brand will raise awareness and build trust.
Speed up competitor analysis and market research
Speed up competitor analysis and market research
Speed up competitor analysis and market research
Types of engagement

How do we work?

We offer a range of strategy, design and executional services which can be employed together in a large innovation programme, or as individual assignments.  We’ll tailor each project to your unique needs and will always be available to offer the guidance and support required to meet each new objective.

*Estimation are in US Dollars and are subject of revision yearly.

Engagement

Projects

Suitable for short projects where the scope and team are well defined and the project can be accurately quantified end-to-end.

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Product Building
4 to 12 weeks
Brand Building
4 to 12 weeks
Audience Building
4 to 12 weeks
Code Building
8 to 12 weeks
Starting at
$18K
/Month*
Min of 3 Months
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Engagement

Retainer

Ongoing support for your business. A full functioning design team dedicated to your company.

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Part Time
2.5 days per week
Full Time
4 to 5 days a week
Starting at
$18K
/Month*
Min of 3 Months
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Engagement

Fractional

Suitable for founders that are either running fast, or have hit a snag, and need some senior support.

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Part Time
1 to 2.5 days a week
Advisory
2 to 4 hours a week
Starting at
$2.5k
/Month*
Min of 3 Months
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Investing in your success

Venture Investments

When it makes sense for everyone involved, we exchange our services for equity. This is typically done on a part cash, part equity basis (just think of us as a value-adding angel investor). In select cases, we will also act as the design co-founder on a new venture.

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Project Based

Suitable for short projects where the scope and team are well defined and the project can be accurately quantified end-to-end.

Retainer-based

Suitable for projects where the scope is subject to change and/or where resources are needed on an ongoing basis.

Co-Creation

Suitable for studios, investors or companies that need a design co-founder to launch a new venture.

Results
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Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
2
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
3
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
4
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
5
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
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FAQs

Branding, Web Design & UX/UI Agency

Why should you choose UntilNow as your web design, branding, and UX/UI partner?

Because we bring strategy and execution together. Unlike other creative agencies, we partner with you from idea validation to launch, ensuring every step drives measurable growth.

How long does it usually take to design and build a website or app?

Timelines depend on project scope, but a typical website development project takes 6–10 weeks, while apps may take longer depending on complexity. We always start with clear milestones and regular updates.

What industries and businesses do you typically work with?

We work with startups, scaleups, and ambitious organisations across tech, finance, health, and consumer products – anyone ready to scale with the right design and development partner.

Why is UX design so important?

Because great UX design improves engagement, conversion, and loyalty. A user-centred design approach ensures your customers have a seamless journey – making them more likely to stay, return, and recommend.

How should I approach UX design for my business?

Start with your users. Through UX audits, user testing, and journey mapping, we identify friction points and opportunities, then design solutions that make your product intuitive and effective.

Why do businesses invest in branding?

Branding builds trust, differentiation, and long-term growth. A strong brand identity ensures you stand out in competitive markets and connects your business with the right audience.

Do you build AI-powered digital products and automation tools?

Yes. As an AI automation agency, we design AI-driven tools, digital products, and strategies that help businesses save time, reduce costs, and scale smarter.

Will you provide training and support on how to update my website?

Absolutely. We believe in empowering clients. Whether it’s CMS training or ongoing support, we ensure you’re confident managing and growing your digital presence.

Why work with a Sydney-based web design agency like UntilNow?

Local expertise matters. As a Sydney web design agency, we understand the local market while delivering global-standard design, branding, and development solutions.

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