Brand Strategy

quote icon
The collaboration resulted in an authentic brand that embodies Chris O’Brien Lifehouse. We are delighted with the outcomes and believe our updated brand will raise awareness, build trust, and make a positive impact in the community.
Chris O'Brien

Shirin Amirbeaggi

Director of Marketing & Stakeholder Engagement

Chris O'Brien Lifehouse

Most brand strategy decks die in a Drive folder. We design ours not to. UntilNow partners with founders, marketing leaders, and exec teams to define positioning, architecture, and messaging in formats built for execution, with sharp deliverables your team can act on Monday morning.
Book a call

Book a call
What we offer

Our Brand Strategy Services

We run brand strategy as a partnership with the people who'll have to live with the output. That means tight engagements, sharp deliverables, and frameworks your team can keep using once we leave.
Tabs Image - Tab 1

Start where your problem is

Browse what we do, from product discovery and UX/UI through to brand, design systems and build.
View all

Marketing Support

Embedded marketing support for teams that need senior design and content capacity without the full time hire. We plug into your marketing operating rhythm and move at the pace your plan demands.

Brand Rollout

End to end brand rollout across web, product, social, and print. One team handling sequencing, ownership, and production capacity, so rebrands actually land the way they were approved.

Competitor Analysis

Strategic competitor analysis across brand, product, web, and SEO. We map the field, find where you can credibly stand apart, and translate the work into an opportunity brief leadership can act on.

Marketing Strategy

Strong marketing strategy connects brand, product, and channels into one system. We develop marketing strategies that clarify positioning, target audiences, and channel priorities, then hand teams a clear plan they can execute against.

Rebranding Services

Rebrands only land when the strategy, identity, and rollout work together. We run rebrands as end to end engagements, from repositioning through to new identity, guidelines, and launch across web, product, and every touchpoint.

Organic Social Content

Consistent organic content builds brand equity long before customers are ready to buy. We create organic social content that holds the brand bar, adapts to each platform, and earns attention without leaning on paid budget.

Logo Design

A logo is often the first impression a brand makes. We design logos that work hard in every context, distinctive at scale, ownable in your category, and built to earn recognition over years, not just at launch.

Brand Design

Great brand design is more than a logo. It's a complete visual and verbal system that tells your story consistently across every touchpoint. We craft brand identities built to scale, resonate, and stand out.

Brand Positioning

Sharp positioning workshops that find the wedge separating you from the field, translated into a one page brief your team can act on across marketing, sales, product, and campaign work on day one.

Branding

Branding that holds up in the real world. UntilNow covers strategy, positioning, naming, visual identity and guidelines, then stays through rollout so the brand survives contact with your team.

Brand Guidelines

Practical brand books and digital portals designed to be used, not shelved. UntilNow builds guideline systems that align teams, agencies, and partners around one consistent, scalable brand.

Messaging Frameworks

Messaging hierarchies that align teams around the right message for the right audience, every time. UntilNow ends the copy debates with a single source of truth marketing and sales can share.
How do we do it?

Benefits of Working with a Brand Strategy Agency

Brand strategy is only valuable if it travels. We design ours to move from boardroom to backlog without losing its edge.

Decisions, not decks‍

Every engagement produces something specific your team can act on, from positioning briefs to messaging frameworks to architecture maps.

Designed to be used‍

Outputs are built for marketing, sales, product, and exec teams to keep using long after the engagement ends, not just for the launch presentation.

Bridge to execution‍

Because we also design and build, our strategy threads cleanly into identity, web, product, and campaign delivery without translation loss.

Senior partnership‍

You work directly with senior strategists, not a junior team running a template behind the scenes. Strategy is also the first stage of our branding work, so it flows straight into identity and rollout without being re-briefed.

Get in touch
No items found.

Results

19
 videos
unique videos

We created bold and imaginative videos that aligned with Pepperstone's disruptive approach.

4.5
 stars
Apple App Store rating

We supported Found with customer research & developing a brand identity that connected with users, growing the app's rating to 4.5 stars.

4.8
 stars
star rating from over 31,000 reviews

Spriggy has accumulated widespread customer confidence, reflected through its ratings.

4
 weeks
From brief to live site

A full redesign, rebuild and CMS the team runs themselves, at the pace a fast-scaling company needs.

250
K
new customers in the first 6 months

We worked with Boozebud to interview customers, and understand what the company needed to do to grow.

60
60% growth in e-commerce in 3 years

Growth in e-commerce in 3 years

Testimonial

In their words

quote icon
UntilNow picked the perfect name and crafted a visual identity that resonates with our audience.
Quote Person Image

Lauren Humphrey

Co-Founder

Tandem

Work

Brand Strategy Services

August 25, 2025
This is some text inside of a div block.
Works

ProfitPeak

October 30, 2025
Taking a specialised retail SaaS to lofty new heights through bold brand identity.
March 7, 2022
This is some text inside of a div block.
Used Car Marketplace Online
Works

Carma

April 7, 2025
Launching a $101M startup brand and e-commerce platform from scratch
November 13, 2023
This is some text inside of a div block.
Tandem
Works

Tandem

April 5, 2025
Taking the hard work out of team work

All articles

UX design for startups: what to do first, and what to skip
Article
Articles
UX design for startups: what to do first, and what to skip
Startup UX isn't about doing everything well. The five flows that matter most, lean research that works, and how to stand out when AI builds the first version.
Francesco de Chirico

Francesco de Chirico

November 2, 2026

6

min read

UX/UI Design
MVP Design and Build
Concept Validation
Digital Product Design
What a UX consultant does, and when to hire one
Article
Articles
What a UX consultant does, and when to hire one
Sometimes you need clarity more than capacity. What a UX consultant does, how it differs from a designer or agency, and when to bring one in.
Berty Bhuruth

Berty Bhuruth

November 2, 2026

6

min read

UX/UI Audits
UX/UI Design
UX Research Agency
Fintech UX design: what good looks like
Article
Articles
Fintech UX design: what good looks like
In fintech, a confusing screen costs you trust. Six things good money products get right, and why AI-built fintech apps make it matter more.
Francesco de Chirico

Francesco de Chirico

November 2, 2026

6

min read

UX/UI Design
Digital Product Design
Design Systems
UX/UI Audits
Product discovery: what it is and how to run it before you design
Article
Articles
Product discovery: what it is and how to run it before you design
Most products fail because someone designed the wrong thing, beautifully. How to run product discovery in two to four weeks, and what to have at the end.
Francesco de Chirico

Francesco de Chirico

November 2, 2026

6

min read

UX Research Agency
Concept Validation
Digital Product Design
Innovation Strategy
Design for equity: when it makes sense to give your design studio a stake
Article
Articles
Design for equity: when it makes sense to give your design studio a stake
Design for equity: three structures, three gates, and the hygiene that keeps it clean.
Francesco de Chirico

Francesco de Chirico

November 2, 2026

6

min read

Digital Product Design
MVP Design and Build
Branding
Series A rebrand: rename, refresh, full rebuild, or nothing
Article
Articles
Series A rebrand: rename, refresh, full rebuild, or nothing
Rename, refresh, rebuild or nothing: how to pick the right fork after Series A.
Francesco de Chirico

Francesco de Chirico

November 2, 2026

6

min read

Branding
Brand Positioning
Brand Naming
Brand Strategy
Your brand dies after login. AI just made that obvious
Article
Articles
Your brand dies after login. AI just made that obvious
AI made screens cheap. Differentiation is what holds after login.
Francesco de Chirico

Francesco de Chirico

November 2, 2026

5

min read

UX/UI Design
Design Systems
UX/UI Audits
Digital Product Design
How founders should buy design in 2026: project, subscription, fractional or retainer
Article
Articles
How founders should buy design in 2026: project, subscription, fractional or retainer
Agency vs hire is the wrong question. Match the instrument to your stage.
Francesco de Chirico

Francesco de Chirico

November 2, 2026

6

min read

Digital Product Design
UX/UI Design
Branding
Why conversion rate optimisation fails after the early wins
Article
Articles
Why conversion rate optimisation fails after the early wins
Why CRO fails after early wins: name the ceiling, then fix activation, not another button.
Francesco de Chirico

Francesco de Chirico

November 2, 2026

5

min read

UX/UI Audits
Website Design
Brand Positioning
The less interface you have, the more brand you need.
Article
Articles
The less interface you have, the more brand you need.
AI products are shedding interface. Brand isn't shrinking with it, it's concentrating in copy, timing and behaviour. Where it lives now and who should own it.
Francesco de Chirico

Francesco de Chirico

November 2, 2026

6

min read

Branding
UX/UI Design
UX/UI Audits
Tone of Voice
Digital Product Design
AI UX Design: Why Everything Looks the Same, and How to Fix It
Article
Articles
AI UX Design: Why Everything Looks the Same, and How to Fix It
Slop is not what happens when you use AI. It is what happens when nobody set the constraints, so the tool supplied the average instead.
Francesco de Chirico

Francesco de Chirico

October 20, 2026

9

min read

UX/UI Design
Design Systems
Digital Product Design
UX/UI Audits
The Product Design Process: How We Take a Product From Problem to Shipped
Article
Articles
The Product Design Process: How We Take a Product From Problem to Shipped
The product design process is a sequence of decisions, not deliverables. The five phases we run, the gates that matter more, and when to stop.
Berty Bhuruth

Berty Bhuruth

October 20, 2026

8

min read

Digital Product Design
UX/UI Design
MVP Design and Build
UX Research Agency
UX Design for SaaS: What Good Looks Like
Article
Articles
UX Design for SaaS: What Good Looks Like
SaaS UX is designed for activation, retention and expansion — not just looks. What good looks like, and what to ask a SaaS UX design agency.
Francesco de Chirico

Francesco de Chirico

November 2, 2026

5

min read

UX/UI Design
Digital Product Design
Design Systems
UX/UI Audits
Brand-led product design: how we build brand into the product itself
Article
Articles
Brand-led product design: how we build brand into the product itself
Why brands die at the login screen — and how a brand-led design system fixes it.
Francesco de Chirico

Francesco de Chirico

October 20, 2026

7

min read

Digital Product Design
Design Systems
Brand Strategy
UX/UI Design
The ROI of Brand Strategy: How to Make the Business Case
Article
Articles
The ROI of Brand Strategy: How to Make the Business Case
How to measure and prove the ROI of brand strategy — the five metrics that matter, how to build the business case, and what to never promise.
Kaga Bryan

Kaga Bryan

October 20, 2026

5

min read

Brand Naming
Brand Strategy
Brand Positioning
Startup Branding: A Practical Guide for Founders With Limited Time and Budget
Article
Articles
Startup Branding: A Practical Guide for Founders With Limited Time and Budget
Startup branding done right at each stage — from pre-seed to series A. Where to spend, where to skip, and the minimum viable brand checklist.
Francesco de Chirico

Francesco de Chirico

November 2, 2026

5

min read

Brand Naming
Brand Positioning
Brand Strategy
Branding
Verbal Identity: The Most Underrated Part of Brand Strategy
Article
Articles
Verbal Identity: The Most Underrated Part of Brand Strategy
Verbal identity is the most underrated part of brand strategy. What it is, why it matters more than visuals, and how to build one your team will use.
Kaga Bryan

Kaga Bryan

November 2, 2026

3

min read

Brand Strategy
Messaging Frameworks
Copywriting
Tone of Voice
What Is Brand Strategy and Why It Matters for B2B SaaS
Article
Articles
What Is Brand Strategy and Why It Matters for B2B SaaS
Brand strategy defines who you're for and what you stand for. A working definition for B2B SaaS founders, plus the four tests it has to pass.
Kaga Bryan

Kaga Bryan

November 2, 2026

4

min read

Brand Strategy
Brand Positioning
Messaging Frameworks
Brand Strategy for SaaS: A Specific Playbook for Software Companies
Article
Articles
Brand Strategy for SaaS: A Specific Playbook for Software Companies
Brand strategy for SaaS is different from generic B2B. A stage-by-stage playbook for software companies between seed and series C, plus what to skip.
Kaga Bryan

Kaga Bryan

November 2, 2026

4

min read

Brand Strategy
Brand Positioning
Messaging Frameworks
Top 10 Branding Agencies in Australia (2026)
Article
Articles
Top 10 Branding Agencies in Australia (2026)
The top 10 branding agencies in Australia, ranked. Sydney, Melbourne, and Perth studios covered. Strategic depth, creative quality, pricing, and how to choose.
Kaga Bryan

Kaga Bryan

November 2, 2026

6

min read

Brand Naming
Brand Strategy
Brand Positioning
Branding
Brand Refresh vs Rebrand: How to Know Which One You Actually Need
Article
Articles
Brand Refresh vs Rebrand: How to Know Which One You Actually Need
A brand refresh is a tune-up. A rebrand is a transplant. Five signs of each, a decision framework, and what it costs for B2B SaaS.
Francesco de Chirico

Francesco de Chirico

November 2, 2026

2

min read

Branding
Brand Strategy
Brand Positioning
Brand Guidelines
Website Design
Tech Startup Branding: How Engineering-Led Companies Build Brands That Compound
Article
Articles
Tech Startup Branding: How Engineering-Led Companies Build Brands That Compound
Tech startup branding for engineering-led teams. Where to invest, common traps, and how to build a brand the engineering team will actually defend.
Kaga Bryan

Kaga Bryan

November 2, 2026

2

min read

Branding
Brand Strategy
Brand Positioning
6 Brand Design Trends Shaping 2026 (And How to Use Them)
Article
Articles
6 Brand Design Trends Shaping 2026 (And How to Use Them)
The 6 brand design trends actually worth your attention in 2026, from motion identity to accessible design. Honest verdicts on what to adopt, watch, or skip.
Francesco de Chirico

Francesco de Chirico

November 5, 2026

8

min read

Branding
Motion Design
Illustration Design
Brand Guidelines
Brand Strategy for Startups: How to Position Your Brand Before Series A
Article
Articles
Brand Strategy for Startups: How to Position Your Brand Before Series A
Brand strategy for startups is not just a logo. Here is what to prioritise before Series A, what it should cost in Australia, and the mistakes to avoid.
Kaga Bryan

Kaga Bryan

November 2, 2026

3

min read

Brand Strategy
Brand Positioning
Messaging Frameworks
How Much Does a UX Audit Cost — And What Should You Actually Get?
Article
Articles
How Much Does a UX Audit Cost — And What Should You Actually Get?
A UX audit in Australia runs from $2,000 to $40,000. Here is what each price tier actually gets you, and how to spot an audit worth paying for.
Berty Bhuruth

Berty Bhuruth

November 2, 2026

5

min read

UX/UI Audits
UX/UI Design
UX Research Agency
What Does a Branding Agency Actually Do? (And Do You Need One?)
Article
Articles
What Does a Branding Agency Actually Do? (And Do You Need One?)
What does a branding agency actually do? We break down branding agency services, costs in Australia, and how to know if you need one. Honest guide from a Sydney studio.
Kaga Bryan

Kaga Bryan

November 2, 2026

6

min read

Branding
Brand Strategy
Brand Naming
Brand Guidelines
Company Rebranding: When and Why to Do It (and When Not To)
Article
Articles
Company Rebranding: When and Why to Do It (and When Not To)
Company rebranding done right — five good reasons, five bad ones, what it costs, how long it takes, and the questions to answer before you start.
Kaga Bryan

Kaga Bryan

November 2, 2026

4

min read

Branding
Brand Strategy
Brand Positioning
Brand Naming
Website Design
Designing AI Products: UX Principles That Actually Work
Article
Articles
Designing AI Products: UX Principles That Actually Work
AI products break the usual contract between user and interface. Outputs are probabilistic, the system can be confidently wrong, and users don't know whether to trust it. Here are eight UX principles we use at UntilNow to design AI products that people actually keep coming back to.
Berty Bhuruth

Berty Bhuruth

November 2, 2026

10

min read

UX/UI Design
Digital Product Design
AI Automation
What Is a Design System? A Practical Guide for Product Teams
Article
Articles
What Is a Design System? A Practical Guide for Product Teams
A design system is product infrastructure, not a Figma file. What one actually contains, when it pays for itself, and when you should not build one yet.
Charles Hoang

Charles Hoang

October 20, 2026

8

min read

Design Systems
Digital Product Design
UX/UI Design
UX vs UI: What's the Difference, and Why It Matters for Your Product
Article
Articles
UX vs UI: What's the Difference, and Why It Matters for Your Product
UX makes a product make sense; UI makes it feel effortless. Here's how the two disciplines differ, where they overlap, and which one your product is missing.
Francesco de Chirico

Francesco de Chirico

November 2, 2026

4

min read

UX/UI Design
Digital Product Design
UX Research Agency
What Does a UX Agency Actually Do? (And How to Choose the Right One)
Article
Articles
What Does a UX Agency Actually Do? (And How to Choose the Right One)
What does a UX agency do? Learn what services to expect, how to evaluate agencies, and when it's time to hire one. A practical guide for founders and product leaders.
Francesco de Chirico

Francesco de Chirico

November 2, 2026

6

min read

UX/UI Design
UX/UI Audits
UX Research Agency
Digital Product Design
Why founders should still care deeply about their website
Article
Articles
Why founders should still care deeply about their website
Discover why founders should still care deeply about their website. Learn how your website serves as a stable digital headquarters, vital for business growth and credibility.

November 2, 2026

2

min read

Website Design
Website Development
Webflow Development
SEO Optimisation
The design process is changing. Here's how our product design process adapted.
Article
Articles
The design process is changing. Here's how our product design process adapted.
Every week there's a new AI tool. A new model. A new capability. When anyone can build software, the thing that separates the products people use from the ones they don't is how they feel. That's product taste — and it's the moat.
Francesco de Chirico

Francesco de Chirico

November 2, 2026

3

min read

Digital Product Design
UX/UI Design
AI Automation
The 10 Best UX Design Agencies in Australia (And How to Pick the Right One)
Article
Articles
The 10 Best UX Design Agencies in Australia (And How to Pick the Right One)
Francesco de Chirico

Francesco de Chirico

November 2, 2026

3

min read

UX/UI Design
UX/UI Audits
Digital Product Design
What Is UX Design? A Practical Guide for Founders and Product Teams
Article
Articles
What Is UX Design? A Practical Guide for Founders and Product Teams
UX design is how you make sure your product works for the humans using it. A practical guide for people who buy UX design, not people who do it.
Francesco de Chirico

Francesco de Chirico

November 2, 2026

4

min read

UX/UI Design
UX Research Agency
UX/UI Audits
Building Great Brands in a World of AI Slop
Article
Articles
Building Great Brands in a World of AI Slop
AI is making brand content faster — and more generic. Here's how to protect your brand identity, sharpen your positioning, and keep human judgement at the centre of your creative strategy.
Kaga Bryan

Kaga Bryan

October 20, 2026

2

min read

Brand Guidelines
Design Systems
Ad Creative
Branding
How We Work at UntilNow
Article
Articles
How We Work at UntilNow
UntilNow is a Sydney-based design agency that works as part of your team — not outside it. We co-create brands, digital products and experiences through close collaboration, honest communication and a shared commitment to real business outcomes.
Kaga Bryan

Kaga Bryan

November 2, 2026

2

min read

Digital Product Design
Branding
UX/UI Design
Why Understanding What Makes a Good Logo is Essential for Your Brand Success
Article
Articles
Why Understanding What Makes a Good Logo is Essential for Your Brand Success
Discover what makes a good logo essential for your brand's success. Learn key characteristics and design principles that lead to a strong brand identity.
Kaga Bryan

Kaga Bryan

November 2, 2026

5

min read

Branding
Brand Guidelines
Top 5 Branding Companies Near Me for Business Growth
Article
Articles
Top 5 Branding Companies Near Me for Business Growth
Discover the top 5 branding companies near me and unlock your business's potential! Learn how these experts elevate brand identity and growth.

November 2, 2026

5

min read

Branding
Brand Strategy
UI UX Design Agency: Where Brand Promise Meets Reality
Article
Articles
UI UX Design Agency: Where Brand Promise Meets Reality
How the best UI & UX design agencies transform brands by turning promises into experiences that users believe
Francesco de Chirico

Francesco de Chirico

November 2, 2026

3

min read

UX/UI Design
Branding
Digital Product Design
Brand Strategy
The Rebrand Rollout Guide
Article
Articles
The Rebrand Rollout Guide
Learn how to plan a rebrand rollout that drives impact and avoids misfires. This guide covers key stages, communication planning and best practices for a seamless launch.
Kaga Bryan

Kaga Bryan

November 2, 2026

2

min read

Branding
Brand Guidelines
Social Media Design
Website Design
How to Conduct a UI/UX Design Audit
Article
Articles
How to Conduct a UI/UX Design Audit
Explore proven methods to conduct a UI/UX design audit. Learn key steps, tools, and checklists to uncover usability issues, enhance flow, and elevate digital product experiences with UntilNow.
Berty Bhuruth

Berty Bhuruth

November 2, 2026

3

min read

UX/UI Audits
UX/UI Design
Unblock Product Decision Making With UX Research
Article
Articles
Unblock Product Decision Making With UX Research
Unblock Product Decision Making With UX Research by mastering information collection and strategic UX research methods. Enhance user experience and business outcomes efficiently.
Mikaela Larkin

Mikaela Larkin

November 2, 2026

3

min read

UX Research Agency
UX/UI Design
Concept Validation
Why Webflow is Our Go-To Website Builder: 4 Key Reasons
Article
Articles
Why Webflow is Our Go-To Website Builder: 4 Key Reasons
Discover why UntilNow, a certified Webflow Partner agency, uses Webflow for rapid, scalable website development. Learn how we deliver custom design without code limitations.
Ben Smith

Ben Smith

November 2, 2026

3

min read

Webflow Development
Website Development
No Code Dev
Website Design
Why Tech Startups Should Rethink In-House Hiring
Article
Articles
Why Tech Startups Should Rethink In-House Hiring
Discover the strategic benefits of outsourcing for tech startups. Learn why rethinking in-house hiring can improve flexibility and reduce costs.
Francesco de Chirico

Francesco de Chirico

November 2, 2026

5

min read

Digital Product Design
App Development
Innovation Strategy
Venture Studios: A primer
Article
Articles
Venture Studios: A primer
Is it a VC? Is it an accelerator? Is it an incubator? Come find out.
Nico Alexiev

Nico Alexiev

November 2, 2026

5

min read

Innovation Strategy
MVP Design and Build
Concept Validation
3 things to consider when naming your start up
Article
Articles
3 things to consider when naming your start up
When it comes to brand assets, it is your name that ranks as the most important. Names exist without colour, shape, typography or jingle. They exist above it all.
Kaga Bryan

Kaga Bryan

November 2, 2026

3

min read

Brand Naming
Branding
Product designers take note - Tokens save time and money
Article
Articles
Product designers take note - Tokens save time and money
Design tokens are a foundational technology that supports the present and future.
Charles Hoang

Charles Hoang

November 2, 2026

3

min read

Design Systems
UX/UI Design
Considering UX when screens disappear
Article
Articles
Considering UX when screens disappear
We’re about to eclipse physical displays. What will this mean for product design?
Berty Bhuruth

Berty Bhuruth

November 2, 2026

5

min read

UX/UI Design
AI Automation
Digital Product Design
Unpacking the Minimum Viable Brand
Article
Articles
Unpacking the Minimum Viable Brand
For most people the idea of a Minimum Viable Brand or MVB is a new concept, but for many founders or those in venture communities it is not, so let’s step through this accordingly. It’ll be fun, I promise.
Kaga Bryan

Kaga Bryan

November 2, 2026

3

min read

Branding
Brand Strategy
MVP Design and Build
AI Automation
Innovation Strategy
Brand Strategy

Our approach

Brand strategy your team can actually act on

A brand strategy agency earns its fee when the strategy changes what your team does on Monday morning. Not when it produces a beautiful deck.

We work with founders, marketing leads and exec teams at the point where the business has outgrown how it describes itself. Maybe you've raised, pivoted, or moved upmarket. Maybe sales and marketing are telling different stories. Either way, we define your positioning, brand architecture and messaging, then translate it into tools people can actually use: a one-page positioning brief, a messaging hierarchy, and clear principles for how the brand shows up in product, sales and content.

For ProfitPeak, that meant a comprehensive brand strategy and messaging, carried through into a distinctive mascot and identity as global customers came knocking. For Handle, it meant positioning AI as something in service of people, not a replacement for them, at a moment when the market was full of noise. And for Tandem, it meant re-examining the core purpose after a Blackbird-led round and rebuilding the brand around it.

If you're weighing up whether it's worth the investment, our guide to the ROI of brand strategy is a good place to start.

FAQs

Brand Strategy FAQs

What is brand strategy?
Brand strategy defines who you are as a business, who you serve, and what makes you different. It articulates your positioning, audience, value proposition, and the messaging architecture every team uses to talk about the company. Done well, it shapes product, marketing, and hiring decisions, not just the homepage.
What's the difference between brand strategy and brand positioning?
Positioning is one piece of brand strategy. It defines your competitive stance, the category you compete in, who you serve, and how you're different. Brand strategy is the broader system that includes positioning plus audience definition, value proposition, messaging architecture, brand architecture, and activation guidance.
How long does a brand strategy engagement take?
Strategy sprints run 2 to 3 weeks for a focused problem like a launch positioning or messaging refresh. Full engagements typically run 8 to 12 weeks and cover discovery, positioning, architecture, and messaging. Enterprise scope with multiple business units or audiences can extend further.
Can we do this in a sprint?
Yes, when the question is well defined. Sprint formats work best for focused problems like a launch position, a messaging gap, or an architecture decision. They're less suited to full repositioning or first time strategy work where discovery needs more breathing room.
Do you offer fractional brand strategy?
Yes. Fractional engagements give in-house marketing teams senior strategic capacity on retainer, embedded into your operating rhythm. It works well for businesses that need consistent strategic input but aren't ready to hire a full time brand lead.
What if we already have a strategy?
We start by interrogating it. Often the issue isn't that the strategy is wrong, it's that it's not specific, not actionable, or not being applied consistently. We can pressure test what exists, identify the gaps, and sharpen rather than start from scratch.
Who do we need on our side for this to work?
A core group of 3 to 5 stakeholders, usually founders or leadership, marketing lead, and someone close to product or sales. Customer interviews are part of discovery for most engagements. Broader involvement comes during activation when the strategy gets rolled out across teams.
What deliverables do we walk away with?
A documented strategy framework covering positioning, audience, value proposition, and messaging architecture, plus a one page strategic brief built for everyday use. For larger engagements we also deliver brand architecture maps, audience playbooks, and example messaging across key contexts.

More episodes

No items found.

Recent News