Brand Naming

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It was a highly collaborative process. They took the time to become well-versed in the intricacies of our business, and instead of big reveals at set milestones, we were in constant communication throughout the process. That enabled us to experiment with a wide variety of ideas and to incorporate findings quickly.
Carma

Yosuke Hall

Co-Founder

Carma

Brand Naming
A name is more than a word. It is the beginning of your brand story. At UntilNow, we help you create names that are distinctive, memorable, and strategically aligned with your business vision. From startups to rebrands, our brand naming services combine creativity, clarity, and strategy to ensure your name connects and endures.
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What we offer

Our Brand Naming Services

Our process blends strategy and creativity to uncover names that resonate and help your brand stand out in a crowded market.

  • Brand Naming Strategy & Framework Development – We build names grounded in research, insight, and strategic positioning.
  • Creative Brand Name Ideation – Our team explores linguistic, cultural, and emotional layers to create distinctive options.
  • Product & Service Naming – Launch new offerings with cohesive, scalable naming systems.
  • Rebranding & Renaming Solutions – Revitalise legacy brands with modern, meaningful names.
  • ‍Naming Architecture – Ensure consistency across multi-brand or product portfolios.

Why would I need this?

Benefits of a Brand Naming Agency

We go beyond wordplay. Our approach ensures every name is anchored in brand strategy, audience insight, and long-term vision. Whether you are naming a startup, rebranding an established company, or developing a product suite, we partner with you to create names that last.

  • Distinct and Future-Ready Names – Crafted to grow with your brand and tested for market clarity.
  • Legal and Linguistic Validation – Names screened for trademarks and cross-cultural relevance.
  • Seamless Collaboration – We co-create with your team at every step, from idea to final shortlist.
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FAQs

Brand Naming Agency

How do you create a brand name that stands out?
We start with research to understand your brand, audience, and goals. Then we explore creative directions that balance strategy and originality.
What is the difference between naming a brand and naming a product?
A brand name defines your company identity, while a product name differentiates individual offerings within that brand ecosystem.
How long does the brand naming process take?
Typically 2–4 weeks, depending on scope. We ensure time for ideation, validation, and legal screening.
Do you help with trademark and domain registration?
Yes. We collaborate with legal partners and domain specialists to ensure availability and protection.
Can you rename an existing business or brand?
Absolutely. We help businesses modernise or reposition through strategic renaming without losing existing brand equity.
Why choose UntilNow as your naming agency?
Because we do not just deliver names. We deliver meaning. Our strategic approach ensures your name fits your brand story and scales with your vision.

Results

Metrics
that matter

250
K
We worked with Boozebud to interview customers, and understand what the company needed to do to grow.
12
weeks
We worked with the Pathzero team to validate their idea quickly, and meaningfully.
51.2
X
On average, our clients have seen a 51.2x increase in company value after working with us.

Work

Brand Naming Agency

January 16, 2024
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Bigger logo brand software engineer
Works

Bigger

A brand that delivers on big ambitions
February 15, 2022
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Found concrete
Works

Found

Helping tradies find concrete in under two minutes
November 13, 2023
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Tandem
Works

Tandem

April 5, 2025
Taking the hard work out of team work

Testimonial

In their words

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UntilNow picked the perfect name and crafted a visual identity that resonates with our audience.
Quote Person Image

Lauren Humphrey

Co-Founder

Tandem

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We can help you with ....
A name is more than a word. It is the beginning of your brand story. At UntilNow, we help you create names that are distinctive, memorable, and strategically aligned with your business vision. From startups to rebrands, our brand naming services combine creativity, clarity, and strategy to ensure your name connects and endures.
Results
A flexible CMS the Arkeus team runs themselves, publishing news and roles without a developer.
A full redesign, rebuild and CMS the team runs themselves, at the pace a fast-scaling company needs.
A$
A Series A led by QIC Ventures and R+ VC to take Arkeus global. We built the website behind the new chapter.
Star rating up form 2.5
Growth in e-commerce in 3 years
4x
Growth in e-commerce in 3 years
Metrics that matter
A creative web design partner you can trust
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Results
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The collaboration resulted in an authentic brand that embodies Chris O’Brien Lifehouse. We are delighted with the outcomes and believe our updated brand will raise awareness and build trust.
Speed up competitor analysis and market research
Speed up competitor analysis and market research
Speed up competitor analysis and market research
Types of engagement

How do we work?

We offer a range of strategy, design and executional services which can be employed together in a large innovation programme, or as individual assignments.  We’ll tailor each project to your unique needs and will always be available to offer the guidance and support required to meet each new objective.

*Estimation are in US Dollars and are subject of revision yearly.

Engagement

Projects

Suitable for short projects where the scope and team are well defined and the project can be accurately quantified end-to-end.

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Product Building
4 to 12 weeks
Brand Building
4 to 12 weeks
Audience Building
4 to 12 weeks
Code Building
8 to 12 weeks
Starting at
$18K
/Month*
Min of 3 Months
Learn More
Engagement

Retainer

Ongoing support for your business. A full functioning design team dedicated to your company.

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Part Time
2.5 days per week
Full Time
4 to 5 days a week
Starting at
$18K
/Month*
Min of 3 Months
Learn More
Engagement

Fractional

Suitable for founders that are either running fast, or have hit a snag, and need some senior support.

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Part Time
1 to 2.5 days a week
Advisory
2 to 4 hours a week
Starting at
$2.5k
/Month*
Min of 3 Months
Learn More
Investing in your success

Venture Investments

When it makes sense for everyone involved, we exchange our services for equity. This is typically done on a part cash, part equity basis (just think of us as a value-adding angel investor). In select cases, we will also act as the design co-founder on a new venture.

Learn more
Learn More
Project Based

Suitable for short projects where the scope and team are well defined and the project can be accurately quantified end-to-end.

Retainer-based

Suitable for projects where the scope is subject to change and/or where resources are needed on an ongoing basis.

Co-Creation

Suitable for studios, investors or companies that need a design co-founder to launch a new venture.

Results
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1
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
2
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
3
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
4
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
5
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
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FAQs

Branding, Web Design & UX/UI Agency

Why should you choose UntilNow as your web design, branding, and UX/UI partner?

Because we bring strategy and execution together. Unlike other creative agencies, we partner with you from idea validation to launch, ensuring every step drives measurable growth.

How long does it usually take to design and build a website or app?

Timelines depend on project scope, but a typical website development project takes 6–10 weeks, while apps may take longer depending on complexity. We always start with clear milestones and regular updates.

What industries and businesses do you typically work with?

We work with startups, scaleups, and ambitious organisations across tech, finance, health, and consumer products – anyone ready to scale with the right design and development partner.

Why is UX design so important?

Because great UX design improves engagement, conversion, and loyalty. A user-centred design approach ensures your customers have a seamless journey – making them more likely to stay, return, and recommend.

How should I approach UX design for my business?

Start with your users. Through UX audits, user testing, and journey mapping, we identify friction points and opportunities, then design solutions that make your product intuitive and effective.

Why do businesses invest in branding?

Branding builds trust, differentiation, and long-term growth. A strong brand identity ensures you stand out in competitive markets and connects your business with the right audience.

Do you build AI-powered digital products and automation tools?

Yes. As an AI automation agency, we design AI-driven tools, digital products, and strategies that help businesses save time, reduce costs, and scale smarter.

Will you provide training and support on how to update my website?

Absolutely. We believe in empowering clients. Whether it’s CMS training or ongoing support, we ensure you’re confident managing and growing your digital presence.

Why work with a Sydney-based web design agency like UntilNow?

Local expertise matters. As a Sydney web design agency, we understand the local market while delivering global-standard design, branding, and development solutions.

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