Innovation strategy

quote icon
UntilNow helped us shape a product and brand that truly resonated with our vision. Their approach was both strategic and deeply creative—they pushed us to make brave decisions, and backed it up with design that’s intuitive, distinctive, and full of heart. We couldn’t have asked for better design partners.
KindiCover

Angela Liu

CEO & Co-Founder

KindiCover

Innovation strategy
Innovation work shouldn't take a year and end in a slide deck. UntilNow runs focused innovation strategy engagements with founders, exec teams, and product leaders to identify the right opportunities, validate them with real users and real data, and design a roadmap that produces shippable outcomes. Strategy and prototypes from the same team, so the bet gets tested, not theorised.
Book a call

What we offer

Our Innovation Strategy Services

We treat innovation as a design problem, not a strategy paper. Every engagement is built to produce decisions, prototypes, and a clear path to shipping, not just a framework deck nobody picks up again.

  • Opportunity Identification - Structured discovery to find where the real opportunities sit, across new products, new services, new audiences, or new business models.
  • Innovation Frameworks - Decision frameworks and opportunity maps that give leadership teams a shared language for evaluating, prioritising, and committing to bets.
  • Concept Validation - Sprint based concept validation with real users, prototypes, and data, so investment decisions are made on evidence rather than conviction alone.
  • Innovation Roadmaps - Practical roadmaps connecting strategic opportunity to design, build, and launch, with clear milestones and decision gates.
  • Product Innovation - New product strategy from concept through to MVP, paired with our digital product design and build capability for end to end execution.
  • Fractional Innovation Leadership - Embedded senior innovation support for businesses that need consistent strategic input without the full time hire.

How we do it?

Benefits of Working with an Innovation Strategy Consultancy

The strongest innovation work bridges strategy and execution. We're built to do both, which changes what's possible from the first week.

  • Designed to Ship - Every engagement produces something concrete, from validated concepts to working prototypes to shippable roadmaps.
  • Evidence Over Theory - We pair strategy with prototyping and user testing, so commitments are based on real signals rather than internal opinion.
  • Months, Not Quarters - Engagements are built around momentum, with sprint based formats that produce decisions in weeks rather than dragging into next year's planning cycle.

Strategy Plus Execution - Because we also design and build, innovation strategy threads cleanly into product, brand, and go to market work without translation loss.

Book a call

FAQs

Innovation Strategy Services

What is innovation strategy?
Innovation strategy is the work of deciding where a business should bet next, whether that's a new product, service, audience, or business model, and designing the path to validate and ship it. Done well, it produces clear priorities, validated concepts, and a roadmap with real momentum, not a deck that gets shelved.
How is this different from a strategy consulting firm?
Big consulting innovation engagements tend to be long, expensive, and theoretical. Our wedge is design and product fluency. We can run strategy and ship working prototypes inside the same engagement, which means concepts get tested with real users in weeks, not socialised through PowerPoint for quarters.
Can you take an idea from concept to prototype?
Yes. Many of our innovation engagements move from opportunity definition through to validated prototypes inside the same project. We pair strategy with our product design and build capability, so the same team that frames the bet also tests it.
Do you offer fractional innovation leadership?
Yes. Fractional innovation engagements give leadership teams senior strategic input on retainer, embedded into your operating rhythm. It works well for businesses that need ongoing innovation capacity but aren't ready to hire a full time chief innovation officer or product strategist.
What kinds of businesses do you work with on innovation?
Growth stage and mid market businesses launching new products, scaleups exploring new audiences or business models, and enterprise teams running discrete innovation programs alongside the core business. We're a stronger fit when speed and execution matter as much as strategic depth.
How long does an innovation strategy engagement take?
Sprint formats run 4 to 6 weeks for focused opportunity work. Full engagements covering opportunity identification, validation, and roadmap design typically run 8 to 14 weeks. Engagements that include MVP build can extend further, depending on product scope.
What's the difference between innovation strategy and digital transformation?
Digital transformation is usually about modernising existing operations, systems, and customer experiences. Innovation strategy focuses on new bets, whether that's a new product, service, or business model. The two often run in parallel, and strong innovation work tends to inform what digital transformation should prioritise.
What deliverables do we walk away with?
A documented opportunity map and prioritisation framework, validated concept briefs, prototypes for the bets worth pursuing, and a roadmap connecting strategy to design, build, and launch. For longer engagements, we also deliver business case frameworks and decision gates for ongoing portfolio management.

Results

Metrics
that matter

No items found.

Work

Innovation Strategy Services

February 27, 2022
This is some text inside of a div block.
Mirvac Property Live to rent
Works

Mirvac

November 1, 2022
Community within arm’s reach; developing Mirvac’s first app for build-to-rent residents

Testimonial

In their words

quote icon
The team at UntilNow developed a strategic roadmap for our future and then delivered an incredible identity to convey this vision
Quote Person Image

Tyler Wilchek

GM of Marketing

Alternaleaf

More episodes

No items found.

Recent News

Services

AI-Powered Creative

This is some text inside of a div block.

Print Design

This is some text inside of a div block.

Android App Development

This is some text inside of a div block.

iOS App Development

This is some text inside of a div block.

Website design

This is some text inside of a div block.

Digital Product Design

This is some text inside of a div block.

Marketing support

This is some text inside of a div block.

Brand positioning

This is some text inside of a div block.

Concept development

This is some text inside of a div block.

Webflow

This is some text inside of a div block.

UI/UX Design

This is some text inside of a div block.

Tone of voice

This is some text inside of a div block.

Social Media Design

This is some text inside of a div block.

SEO optimisation

This is some text inside of a div block.

No Code Dev

This is some text inside of a div block.

Motion Design

This is some text inside of a div block.

AI Automation

This is some text inside of a div block.

Innovation strategy

This is some text inside of a div block.

Illustration Design

This is some text inside of a div block.

Design Systems

This is some text inside of a div block.

Custom icon library

This is some text inside of a div block.

Copywriting

This is some text inside of a div block.

Messaging frameworks

This is some text inside of a div block.

Competitor analysis

This is some text inside of a div block.

Ad Creative

This is some text inside of a div block.

Brand guidelines

This is some text inside of a div block.

App Development

This is some text inside of a div block.

Brand Strategy

This is some text inside of a div block.

Brand Naming

This is some text inside of a div block.

Website development

This is some text inside of a div block.

Visual Identity

This is some text inside of a div block.

Brand Rollout

This is some text inside of a div block.

Design Sprint

This is some text inside of a div block.

User Research Agency

This is some text inside of a div block.

Idea Validation

This is some text inside of a div block.
We can help you with ....
Innovation strategy without the buzzwords. Innovation strategy without the buzzwords. Pick where to bet, validate fast, and ship new products in months, not quarters.
Results
A flexible CMS the Arkeus team runs themselves, publishing news and roles without a developer.
A full redesign, rebuild and CMS the team runs themselves, at the pace a fast-scaling company needs.
A$
A Series A led by QIC Ventures and R+ VC to take Arkeus global. We built the website behind the new chapter.
Star rating up form 2.5
Growth in e-commerce in 3 years
4x
Growth in e-commerce in 3 years
Metrics that matter
A creative web design partner you can trust
Title
Lorem ipsum dolar
Title
Lorem ipsum dolar
Title
Lorem ipsum dolar
Title
Lorem ipsum dolar
Results
Lorem ipsum dolor set
The collaboration resulted in an authentic brand that embodies Chris O’Brien Lifehouse. We are delighted with the outcomes and believe our updated brand will raise awareness and build trust.
Speed up competitor analysis and market research
Speed up competitor analysis and market research
Speed up competitor analysis and market research
Types of engagement

How do we work?

We offer a range of strategy, design and executional services which can be employed together in a large innovation programme, or as individual assignments.  We’ll tailor each project to your unique needs and will always be available to offer the guidance and support required to meet each new objective.

*Estimation are in US Dollars and are subject of revision yearly.

Engagement

Projects

Suitable for short projects where the scope and team are well defined and the project can be accurately quantified end-to-end.

Learn more
Product Building
4 to 12 weeks
Brand Building
4 to 12 weeks
Audience Building
4 to 12 weeks
Code Building
8 to 12 weeks
Starting at
$18K
/Month*
Min of 3 Months
Learn More
Engagement

Retainer

Ongoing support for your business. A full functioning design team dedicated to your company.

Learn more
Part Time
2.5 days per week
Full Time
4 to 5 days a week
Starting at
$18K
/Month*
Min of 3 Months
Learn More
Engagement

Fractional

Suitable for founders that are either running fast, or have hit a snag, and need some senior support.

Learn more
Part Time
1 to 2.5 days a week
Advisory
2 to 4 hours a week
Starting at
$2.5k
/Month*
Min of 3 Months
Learn More
Investing in your success

Venture Investments

When it makes sense for everyone involved, we exchange our services for equity. This is typically done on a part cash, part equity basis (just think of us as a value-adding angel investor). In select cases, we will also act as the design co-founder on a new venture.

Learn more
Learn More
Project Based

Suitable for short projects where the scope and team are well defined and the project can be accurately quantified end-to-end.

Retainer-based

Suitable for projects where the scope is subject to change and/or where resources are needed on an ongoing basis.

Co-Creation

Suitable for studios, investors or companies that need a design co-founder to launch a new venture.

Results
Lorem ipsum dolor set
Lorem ipsum dolor set
1
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
2
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
3
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
4
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
5
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
All articles
Top 10 UX/UI Design Agencies in Australia (2026)
The 10 best UX design agencies in Australia for 2026, ranked on research depth, design quality, and real client results. Sydney, Melbourne, Perth, Brisbane.
Aericles
Brand Refresh vs Rebrand: How to Know Which One You Actually Need
A brand refresh is a tune-up. A rebrand is a transplant. Five signs of each, a decision framework, and what it costs for B2B SaaS.
Aericles
Tech Startup Branding: How Engineering-Led Companies Build Brands That Compound
Tech startup branding for engineering-led teams. Where to invest, common traps, and how to build a brand the engineering team will actually defend.
Aericles

FAQs

Branding, Web Design & UX/UI Agency

Why should you choose UntilNow as your web design, branding, and UX/UI partner?

Because we bring strategy and execution together. Unlike other creative agencies, we partner with you from idea validation to launch, ensuring every step drives measurable growth.

How long does it usually take to design and build a website or app?

Timelines depend on project scope, but a typical website development project takes 6–10 weeks, while apps may take longer depending on complexity. We always start with clear milestones and regular updates.

What industries and businesses do you typically work with?

We work with startups, scaleups, and ambitious organisations across tech, finance, health, and consumer products – anyone ready to scale with the right design and development partner.

Why is UX design so important?

Because great UX design improves engagement, conversion, and loyalty. A user-centred design approach ensures your customers have a seamless journey – making them more likely to stay, return, and recommend.

How should I approach UX design for my business?

Start with your users. Through UX audits, user testing, and journey mapping, we identify friction points and opportunities, then design solutions that make your product intuitive and effective.

Why do businesses invest in branding?

Branding builds trust, differentiation, and long-term growth. A strong brand identity ensures you stand out in competitive markets and connects your business with the right audience.

Do you build AI-powered digital products and automation tools?

Yes. As an AI automation agency, we design AI-driven tools, digital products, and strategies that help businesses save time, reduce costs, and scale smarter.

Will you provide training and support on how to update my website?

Absolutely. We believe in empowering clients. Whether it’s CMS training or ongoing support, we ensure you’re confident managing and growing your digital presence.

Why work with a Sydney-based web design agency like UntilNow?

Local expertise matters. As a Sydney web design agency, we understand the local market while delivering global-standard design, branding, and development solutions.

Recent News