Idea Validation

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UntilNow has masterfully crafted a visual identity for Kaiso that not only aligns with our vision, but also sets us apart in the marketplace.
Kaiso

Derek Sheen

Founder

Kaiso

Idea Validation
At UntilNow, our idea validation services help founders and product teams test assumptions, understand audiences, and uncover real market demand. We blend research, user testing, and prototype validation to ensure every decision is backed by insight, not guesswork.
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What we offer

Our Idea Validation Services

Our approach combines strategy, research, and real-world feedback to refine your concept and prove its potential.

  • Market Research & Competitive Benchmarking – Understand market trends, audience demand, and competitor positioning before making critical decisions.
  • Landing Page & Ad Testing – Run small, measurable campaigns to test audience interest and conversion potential before full-scale launch.
  • User Interviews & Persona Validation – Gather real user feedback to confirm your idea solves meaningful problems for your target audience.
  • Prototype & MVP Validation – Validate design concepts or MVPs through usability testing, rapid iteration, and live feedback sessions.
  • A/B & Pricing Tests – Test different value propositions and pricing models to find what resonates best with your audience.
  • Go-to-Market Readiness Analysis – Assess whether your idea is ready for scale with a detailed analysis of feasibility, timing, and competitive advantage.

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Benefit

Why Idea Validation Matters

Build what users actually want, not what you assume they need. Validating early reduces risk, saves time, and improves your chance of market success. We help you identify what works, what doesn’t, and where to focus next.

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FAQs

Idea Validation

What is idea validation?
Idea validation is the process of testing and analysing your concept before launch to ensure it solves real problems and meets market demand.
What types of tests do you use to validate ideas?
We combine user interviews, ad campaigns, landing page testing, prototype validation, and A/B testing to gather real-world insights.
How long does the idea validation process take?
Most validation projects take between 2 and 6 weeks, depending on scope, research depth, and audience size.
Can you help design and test MVPs or prototypes?
Yes. We help you prototype and test early-stage designs to validate usability, desirability, and product-market fit.
How do you measure real audience interest?
We analyse behavioural metrics such as sign-ups, engagement, click-through rates, and user feedback to assess genuine market traction.
Do you offer ad testing or landing page experiments?
Absolutely. We design small-scale campaigns that simulate real market behaviour to measure demand and conversion.
How do I know when an idea is ready to scale?
Once your concept shows consistent validation across target segments, positive user feedback, strong engagement, and proven willingness to pay, you’re ready to move into product design or fundraising.

Results

Metrics
that matter

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Work

Idea Validation Work

March 8, 2022
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Pathzero Environment Carbon Neutral
Works

Pathzero

Simplifying sustainability for SMEs
February 27, 2022
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Mirvac Property Live to rent
Works

Mirvac

November 1, 2022
Community within arm’s reach; developing Mirvac’s first app for build-to-rent residents
April 15, 2025
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KindiCover brand identity and product design by UntilNow — childcare staffing marketplace
Works

KindiCover

March 30, 2025
A refreshingly bright solution to childcare staffing.

Testimonial

In their words

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The team at UntilNow developed a strategic roadmap for our future and then delivered an incredible identity to convey this vision
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Tyler Wilchek

GM of Marketing

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We can help you with ....
Validate your product or business idea before launch. UntilNow’s idea validation services combine market research, AI Prototyping, user testing, and feasibility analysis to ensure your concept is built to succeed.
Results
A flexible CMS the Arkeus team runs themselves, publishing news and roles without a developer.
A full redesign, rebuild and CMS the team runs themselves, at the pace a fast-scaling company needs.
A$
A Series A led by QIC Ventures and R+ VC to take Arkeus global. We built the website behind the new chapter.
Star rating up form 2.5
Growth in e-commerce in 3 years
4x
Growth in e-commerce in 3 years
Metrics that matter
A creative web design partner you can trust
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The collaboration resulted in an authentic brand that embodies Chris O’Brien Lifehouse. We are delighted with the outcomes and believe our updated brand will raise awareness and build trust.
Speed up competitor analysis and market research
Speed up competitor analysis and market research
Speed up competitor analysis and market research
Types of engagement

How do we work?

We offer a range of strategy, design and executional services which can be employed together in a large innovation programme, or as individual assignments.  We’ll tailor each project to your unique needs and will always be available to offer the guidance and support required to meet each new objective.

*Estimation are in US Dollars and are subject of revision yearly.

Engagement

Projects

Suitable for short projects where the scope and team are well defined and the project can be accurately quantified end-to-end.

Learn more
Product Building
4 to 12 weeks
Brand Building
4 to 12 weeks
Audience Building
4 to 12 weeks
Code Building
8 to 12 weeks
Starting at
$18K
/Month*
Min of 3 Months
Learn More
Engagement

Retainer

Ongoing support for your business. A full functioning design team dedicated to your company.

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Part Time
2.5 days per week
Full Time
4 to 5 days a week
Starting at
$18K
/Month*
Min of 3 Months
Learn More
Engagement

Fractional

Suitable for founders that are either running fast, or have hit a snag, and need some senior support.

Learn more
Part Time
1 to 2.5 days a week
Advisory
2 to 4 hours a week
Starting at
$2.5k
/Month*
Min of 3 Months
Learn More
Investing in your success

Venture Investments

When it makes sense for everyone involved, we exchange our services for equity. This is typically done on a part cash, part equity basis (just think of us as a value-adding angel investor). In select cases, we will also act as the design co-founder on a new venture.

Learn more
Learn More
Project Based

Suitable for short projects where the scope and team are well defined and the project can be accurately quantified end-to-end.

Retainer-based

Suitable for projects where the scope is subject to change and/or where resources are needed on an ongoing basis.

Co-Creation

Suitable for studios, investors or companies that need a design co-founder to launch a new venture.

Results
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1
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
2
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
3
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
4
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
5
Market research
Dive into the market dynamics to understand the potential size, growth, and trends. This phase helps founders gauge the overall demand and viability of their idea in the current and foreseeable market.
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FAQs

Branding, Web Design & UX/UI Agency

Why should you choose UntilNow as your web design, branding, and UX/UI partner?

Because we bring strategy and execution together. Unlike other creative agencies, we partner with you from idea validation to launch, ensuring every step drives measurable growth.

How long does it usually take to design and build a website or app?

Timelines depend on project scope, but a typical website development project takes 6–10 weeks, while apps may take longer depending on complexity. We always start with clear milestones and regular updates.

What industries and businesses do you typically work with?

We work with startups, scaleups, and ambitious organisations across tech, finance, health, and consumer products – anyone ready to scale with the right design and development partner.

Why is UX design so important?

Because great UX design improves engagement, conversion, and loyalty. A user-centred design approach ensures your customers have a seamless journey – making them more likely to stay, return, and recommend.

How should I approach UX design for my business?

Start with your users. Through UX audits, user testing, and journey mapping, we identify friction points and opportunities, then design solutions that make your product intuitive and effective.

Why do businesses invest in branding?

Branding builds trust, differentiation, and long-term growth. A strong brand identity ensures you stand out in competitive markets and connects your business with the right audience.

Do you build AI-powered digital products and automation tools?

Yes. As an AI automation agency, we design AI-driven tools, digital products, and strategies that help businesses save time, reduce costs, and scale smarter.

Will you provide training and support on how to update my website?

Absolutely. We believe in empowering clients. Whether it’s CMS training or ongoing support, we ensure you’re confident managing and growing your digital presence.

Why work with a Sydney-based web design agency like UntilNow?

Local expertise matters. As a Sydney web design agency, we understand the local market while delivering global-standard design, branding, and development solutions.

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