01.
More than a glow up
After building and exiting Pedestrian, Co-founder Chris had a vision: harness the accountability of performance media with none of the generic, banner ad blindness. Instead, fill it with the zeitgeist-riding power of PR. The result? Performance PR. Interesting, newsworthy content, syndicated at speed and placed in front of everyone who's interested. Linkby spent 5 years proving the model worked. The brand identity needed to catch up with what they'd built.
So, we sat down, workshopped ideas and discussed the final points of their ambitions. This was no minor refresh, this was a complete overhaul.
02.
An identity with real personality
Our process showed Linkby needed to amplify its presence, both locally and abroad. After a few manifestos, we landed on the idea that Linkby was the catalyst, the nucleus and the spark all in one, driving buzz for brands worldwide. We redesigned the wordmark and simplified the 'link' motif. A gallery of custom art was created, inspired by insights and themes. The pink and orange was intensified, paired with an expanded colour palette.
Flat icons became 3D. Gradients and speckled noise added texture whilst holding light.
03.
Putting it on blast
The website was designed from the ground up—bold headings, touches of motion and more. At the heart of LinkBy is the incredible access it enables for brands, so we spent time working on an approach that let the team clip articles from their syndication, resize them and maintain visual consistency with the rest of the brand.
Linkby launched the new brand and website with a bang. Quickly securing a new round in funding and expanding into the US. Now LinkBy is becoming famous in its own right.
